Suzuki Philippines extends low down and big discounts Ride Your Dream promo into August

Suzuki Philippines’ “Ride Your Dream” low down-payment and big discount promo for the Ertiga MPV, Swift hatchback and Celerio sub-compact is now extended until the 31st of August, 2021.

Press Statement by Suzuki Philippines, Inc., “Ride Your Dream with Suzuki this August!: SPH announces extension of its Ride Your Dream Promo,” 2021:

Due to popular demand, Suzuki Philippines Inc. (SPH), the country’s pioneer compact car distributor, announces the extension of its Ride Your Dream Promo that will run up until the 31st of August, 2021. Budding Suzuki customers who were not able to avail of the promotion that was rolled out during the month of July will have another month to take advantage of this exciting deal from Suzuki Philippines.

“One of Suzuki’s time-tested and established commitments is to continue to find ways to make the brand accessible to our existing and future client bases,” Mr. Keiichi, Vice President and General Manager for Automobile of Suzuki Philippines shares, “The Pandemic has encouraged our creativity in seeking avenues to explore and ways to achieve this. And so to our loyal patrons, keep on the look out for more exciting deals and promos on the horizon!”

Ride Your Dream

Initially scheduled to run up only until the end of the month of July, Suzuki’s Ride Your Dream Promo is now extended to run up until the end of August. Suzuki models included in the promo are the Suzuki Ertiga, Suzuki Swift and Suzuki Celerio.

Suzuki Ertiga – The Ertiga has been Suzuki’s best-seller since its introduction to the market for a reason. With its fuel efficiency and undeniably comfortable interiors, many Filipinos have been aspiring to take their family on a trip with the Suzuki Ertiga. Now, you can be one of the proud owners of this Suzuki best-seller by just paying an incredibly low down payment of as low as Php 39,000, depending on the variant of your choice, through Suzuki’s Ride Your Dream promo. You can also enjoy cash discounts of Php 90,000 across all its variants.

Suzuki Swift – The Suzuki Swift, the brand’s iconic hatchback with over 5 million units sold worldwide, is now within your reach as it will be made available this month with cash discounts of Php 80,000 for all its variants. Prospective customers will be able to take home their own Swift with down payments as low as Php 29,000.

Suzuki Celerio – Last but not the least, hopeful Suzuki Celerio owners will get the chance to bring home one of Suzuki’s most dependable subcompact hatchbacks, with cash discounts of up to Php 80,000 and down payment promos for as low as Php 18,000. Roomy interiors and easy maneuverability make the Celerio the perfect companion for city drives.

Promo is applicable to all Suzuki Auto dealers nationwide and will run until August 31, 2021.

For more information about the promo, you may visit any of the 73 authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto Ph’s Facebook page at https://www.facebook.com/SuzukiAutoPh, follow them on twitter at https://twitter.com/SuzukiAutoPh and Instagram at @suzukiautoph.

Suzuki Philippines rolls out low down and big discounts Ride Your Dream promo for July

Suzuki Philippines’ “Ride Your Dream” promo offers low down-payment and big discount options on their Celerio and Swift hatchbacks as well as on their Ertiga MPV for the entire month of July.

Press Statement by Suzuki Philippines, Inc., “Ride Your Dream with Suzuki this July! SPH welcomes 2nd half of the Year with exciting new promo,” 2021:

June 30, 2021–Suzuki Philippines Inc. (SPH), the country’s pioneer compact car distributor, closes the chapter on a successful first half of the year and welcomes the new month of July with the announcement of an exciting new promotion sure to delight and fulfil the dreams of most Filipinos wanting to purchase a brand new vehicle.

“The promise of owning your very own Suzuki vehicle has never been more within reach, as the brand continues to find ways in providing different channels across the country,” Mr. Keiichi, Vice President and General Manager for Automobile of Suzuki Philippines shares.

In a time where businesses are struggling to stay afloat, Suzuki veers from the norm, primarily prioritizing the potential needs of existing and budding Suzuki customers. It’s new promo, “Ride Your Dream”, is yet another effort by the brand to aid in accommodating aspiring customers and possible future members of the Suzuki community.

Ride Your Dream

Incredibly low down payment promos are now being offered by Suzuki for the month of July on financing transactions for all variants of the Celerio, Swift and Ertiga – as low as Php 18,000*!

In addition to this, Suzuki is also offering whopping Cash Discounts as high as Php 80,000* on Celerio, Php 80,000 on all Swift variants and Php 90,000 on all Ertiga variants.

The Ride Your Dream promo is applicable to all Suzuki Auto dealers nationwide. Promo period is from July 1 to July 31, 2021 only, so hurry and don’t let this opportunity pass!

For more information about the promo, you may visit any of the authorized 73 Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto Ph Facebook page at https://www.facebook.com/SuzukiAutoPh and follow them on twitter at https://twitter.com/SuzukiAutoPH and Instagram at @suzukiautoph.

Suzuki 2021 car sales grow at almost twice the rate of entire industry

Suzuki Philippines, Inc. (SPH), the country’s big name in small cars, reports industry-leading growth in January to April 2021 sales. In their official statement on this year’s sales so far, Suzuki cites data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) that puts total automotive industry sales for the first four months of 2021 at 95,197 units, representing a 34 percent increase in volume from the same period last year. This, they contrast with the 6,390 units they sold in the first four months of 2021 compared to their 3,789 units for the same period last year–Suzuki’s resulting 65 percent growth is almost double that of CAMPI’s measurement for the entire industry.

Suzuki further reports that their 1,695 unit sales for this April ranks them third among automakers for the month and fourth for year-to-date sales. They report their key sales drivers as the following:

  • 1,544 units sold for the Ertiga three-row MPV with SRPs at P0.738 to P0.998M
  • 1,204 units sold for the S-Presso mini-crossover with SRP at P0.573M each
  • 1,177 units sold for  the Carry light truck platform with SRP at P0.529 to P0.644M

The 3,925 total units sold among these key models represent 61 percent of their January to April 2021 sales.

And, there’s also them driving themselves. SPH vice president and general manager for automobile division Keiichi Suzuki says: “Despite the challenging situation, this continuous achievement that Suzuki has been reaping now is a testament of how we remain relentless in our goal to provide quality driving experience to the market. We will continue to thrive and reinforce our commitment to show more people what the Suzuki Way of Life is all about.”

In terms of process, Suzuki attributes their exceptional sales to below-the-line marketing efforts such as price and premiums promos, public engagement activations such as through their touring auto festival events, strong digital communications and other brand-pushing efforts online by Suzuki as well as by their individual dealers.

Suzuki Philippines extends April promos until May and June

Suzuki Philippines, Inc. (SPH), this market’s big name in small cars, extends three of their April promos to May 31 and a fourth one to June 30.

Dzire to Excel,” their promo for saving up to PhP90,000 on the Dzire sub-compact sedan GL+ (auto gear shift) variant, is extended until May 31.

Ride In Style,” Suzuki’s promo for acquiring the Ertiga 7-seat MPV for as low as PhP499 a day on a 5-year installment plan and down payment as low as PhP68,000, is extended until May 31.

Suzuki Grand Deals,” their promo for big discounts and low down payments like PhP120,000 for the XL7 7-seat SUV, PhP49,000 for the S-Presso sub-compact crossover, and PhP8,000 for the Ciaz compact sedan, is extended until May 31.

And, “Shall We Drive?”, Suzuki’s promo for taking home an exclusive Doraemon merchandise kit for free with the purchase of any Dzire sedan variant, is extended until June 30.

All four promos, as approved by DTI-FTEB and for the corresponding extended periods described above, may be availed of through all Suzuki Auto dealerships nationwide.

For more information on Suzuki Auto and their promos, visit http://suzuki.com.ph/auto/.

Suzuki posts exceptional 19 percent sales growth for Q3, improves on 14 percent posted for Q2 2019

Suzuki Philippines finished the third quarter of 2019 with exceptional 19 percent sales growth over the same three-quarter period last year. They improved on the 14 percent that was already a surprise figure for the end of the second quarter with growth still continuing to be driven by their Ertiga MPV, and Swift and Celerio hatchbacks.  And, by the third quarter of 2019, they’ve not only introduced their all-new next-generation Carry LCV, but they’ve also refreshed the Vitara crossover that they first introduced here two years ago in November 2017. Suzuki continues to source the refreshed Vitara from Magyar, Hungary.

Press Statement by Suzuki Philippines, Inc. (SPI), “Suzuki Philippines maintains growth in Q3 and introduces New Vitara,” 2019:

MANILA, 30 October 2019–Consistent with its strong performance for the first two quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH)finishes the third quarter with positive growth yet again, enabling the company to post19 percent sales growth for the first nine months of the year over the same period in 2018.

The continued sales increase is the result of the brand’s strategic marketing efforts, which emphasize numerous promotions and interactive events and are aimed at boosting product visibility. SPH hopes to ride on this strong market and brand momentum to further strengthen its position in the market through the remaining months of 2019.

“Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the 4th spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking – the highest rank in the brand’s history – and climbing to the 5th spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.

“These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle,” he added.

Top sales drivers: Ertiga, Swift, Celerio

The Ertiga, Swift and Celerio continue to excite and stimulate the market as Suzuki’s best-selling vehicles. The three award-winning models combined accounted for 56 percent of total sales from January to September this year.

The well-loved family vehicle Ertiga still dominates the Suzuki auto sales chart with a 34 percent share. This7-seater vehicle fortified its position as the top-favorite Suzuki vehicle with the release of the Ertiga Black interior version, which drove sales up even further.

Aside from its fuel efficiency and spacious interior that complement the body’s elegance and modern style, the Ertiga demonstrates good engine performance that is powerful and cost-efficient, making it an ideal vehicle for practical Filipino families.

Swift kept its position as the second top-selling Suzuki model with an 11.4 percent share of total sales. This hatchback remains the millennials’ top choice among Suzuki vehicles. With its sleek and stylish design that is very recognizable on the road, millennials can definitely identify with this fun and compact Suzuki hatchback.

Accounting for 11 percent share of sales, the Celerio ranks third among Suzuki’s top-selling vehicles. This hatchback, known for its space and roomy dimension, can accommodate up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.

SPH debuts New Vitara to Philippine driving arena

Another vehicle from Suzuki Philippines that stunned the market this year and won the 2019-2020 Auto Focus Media’s Choice Awards’ Compact SUV of the Year: Best Value for Money award is the Suzuki Vitara. Committed to continue its legacy and stand firm to its promise to provide value-packed and affordable products to more Filipinos, Suzuki proudly debuts the improved and upgraded New Vitara. This CBU Unit from Magyar Suzuki Corporation (MSC HUNGARY) is available in GL+, 6 speed Automatic Transmission and GLX, 6 speed Automatic Transmission variants.

Suzuki has made several improvements and upgrades in both the exterior and interior of the New Vitara. It is now equipped with newly designed grills, lower bumpers and new rear combination lamps, all of which create an expressive exterior. The new stylish suede front and rear seats, cluster meter and premium-feel cabin create a comfortable yet stylish interior vibe.

“The New Vitara will surely appeal to car enthusiasts looking for an improved version of the classic Suzuki vehicle. It is our pleasure to bring another modified Suzuki vehicle to the Philippines. The New Vitara will certainly deliver an exceptional driving experience to Filipinos – the Suzuki way,” shared Keiichi Suzuki.

For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.

Suzuki PH launches all-new next-generation Ertiga 7-seat mini-MPV

23 January 2018, Pasay City–Suzuki Philippines has introduced the second generation Ertiga and this new iteration of their popular mini-MPV checks the right boxes to go head to head against major players with their formerly bigger people movers.

Outgoing first generation Ertiga mini-MPV

The new Ertiga is built on the same HEARTECT platform that forms the underpinnings of its next-gen Swift and Dzire precursors, leveraging its class-leading 2740mm wheelbase into a stable handling platform for cabinwork that’s now 13cm longer and 4cm wider. And, with 209 liters of storage even without folding down the third row seats, the trunk space has been upsized by a significant 24 liters as well.

The new Ertiga now sports the K15B 1.5liter engine that will also be mounted by their new Jimny mini 4×4 and their next, updated Ciaz compact sedan. Gearbox choices remain as either a 5-speed manual or a 4-speed automatic transmission–both robust options.

Incoming second generation Ertiga

The new second generation Ertiga is still priced comfortably under the PhP1 million mark. The base GA MT variant lists at PhP728k and the next in line GL MT is at PhP848k. Among the auto gearbox selections, the base GL AT variant lists for PhP888k and the top spec’d GLX AT comes in at PhP978k. All in all, some pretty aggressive pricing against the new Toyota and Mitsubishi rivals that strayed onto Suzuki’s turf.

Detail Unit 1st Generation 2nd Generation
Body code ID ZE81S0 ANC22
Global intro Month April 2012 April 2018
PH intro Month July 2014 January 2019
Dimensions
– Length mm 4265 4395
– Width mm 1695 1735
– Height mm 1685 1690
– Wheelbase mm 2740 2740
– Trunk space ltr 185 209
Weight
– Curb weight kg 1185 1135
– Payload kg 585 575
– Gross weight kg 1770 1710
Engine
– Type K14B K15B
– Displacement liter 1.4 1.5
– Peak power hp@rpm 98@6000 102@6000
– Peak torque Nm@rpm 130@4000 138@4400

Suzuki’s family-sized Swift, alias the Ertiga

Based on the Swift platform, it’s better to describe the Ertiga MPV as an evolution of the sub-compact hatchback. It’s like they tried to make the sporty Swift a more sensible people and cargo mover, a family Swift, and ended up with an entirely new and versatile vehicle.

Genius steps

Creating the Ertiga seems to have been a genius move put together with a series of sensible increments, nothing earthshaking about the steps themselves until they finished, stepped back, and yelped, whoa! What’d we just do?!

They seemed to ask, “what if we make her boxy in back with a fourth pair of pillars?” Adding the Ertiga’s D pillars to the Swift’s A, B, and C pairs creates generous vertical cargo space in back.

Afterwards, they must’ve wondered, “what if we lengthen her, and her wheelbase?” Stretching the Swift’s length by 41.5cm, and its wheelbase by 31cm, turns the rear into a seriously tall and deep cargo bay while keeping things stable atop a proportionately long wheelbase and those minimal overhangs.

Then came that defining next step: “what if we raise the roof and put in a third row?” Adding 14cm to the Swift’s headroom lets passengers sit more upright. This shallows up the footprint of the middle seats, allowing the addition of a third foldable seating row in that cavernous rear.

More a maxi-wagon than a van

On the Ertiga, the result of all these studied steps is an MPV with the proportions of a high-roofed and boxy hatchback (like say the Honda Jazz). The Ertiga looks so much like a two-row crossover something that folks are often surprised by the number of passengers that go into and alight from a seven-seat Ertiga. The Ertiga is an MPV more by way of a maximized station wagon (like the Volvo XC70 with its third row of rear-facing jump seats) rather than a mini-minivan.

The Ertiga’s third seating row, what defines it as an MPV, splits 50/50 with either or both sides folding down flush into a flat deck. With that third row fully stowed, the Ertiga is configured as a tall station-wagon with generous leg-room in the second row.

When it’s passengers that take priority over cargo, creating a third seating row requires more than just unfolding the rearmost seats. The plush-cushioned seats all-around require some judicious slide adjustments to hit the right balance of having barely adequate legroom for both middle and back rows. Seating becomes cramped, but for a good cause, to convert cargo space into room for two (or even three) more passengers, and there’s good news in there being some useful leftover cargo space in back.

Swift handling

Upsizing from the Swift hatchback to the Ertiga MPV entailed an increase in curb weight of 195kg and in gross vehicle weight of 335kg. Do the math and you’d see that Suzuki’s engineers stayed on top of their game all throughout the redesign, increasing payload by exactly 140kg—that’s the weight of two average sized adults, them you’d put in that extra third row on the Ertiga.

Heavier, longer and taller than the Swift hatchback, the Ertiga MPV compensates with its larger wheelbase geometry—longer by 31cm, as mentioned, and wider by 0.5cm on its front and rear treads. And, going under that increased weight on the coil-sprung strut-suspension is ground clearance they’ve thoughtfully upped by 1.5cm.

The detailed tweaks to the Ertiga’s dimensions were kept so painstakingly proportionate throughout her development that the bigger MPV retains the original hatchback’s famous handling, the Swift’s Zen, so to speak. She’s solid and stable at high speed, and well planted when taking corners at mindful speeds. The increased weight and its raised height and center-of-gravity appear well compensated by the stabilizing effect of that exceptionally long wheelbase—the longest in the sub-compact MPV class at 2740mm versus the Toyota Avanza’s 2655mm and the Honda Mobilio’s 2650mm.

The taller cabin also compensates with a more rakish windshield that results in the Ertiga’s more aerodynamic shape. The reduced drag coefficient translates to less wind noise when she’s cutting through the air at high speed.

Swift power

The Ertiga’s engine, up-rated in good proportion to its increased weight, is still a Swift’s, albeit for a more powerful 1.4L variant that’s been discontinued in this market. In place of the Swift hatchback’s current 1.2L K12M that delivers peak power and torque of 87hp and 114Nm, there’s the Swift’s former 1.4L K14B with its 95hp and 130Nm to power the heavier Ertiga.

On the top-spec Ertiga with its 4-speed automatic transmission there seems to be moderate slippage in the torque converter, this to multiply torque when you need it. Rolling out with 2000rpm and then accelerating with higher revs at around 2500rpm triggers upshifts conventionally at 20km/h increments—going through 20, 40 and then 60km/h to finally reach an overdrive fourth gear. The lock-up clutch kicks in after another 20km/h increment at 80. After accelerating up to cruise, throttling it down to 2000rpm will keep you moving at 80km/h while a higher 2500rpm will put you at the 100km/h legal limit.

Best mileage we recorded on the Ertiga with 4-speed AT was 17.5km/l on the highway and 9km/l in the city, all these with five passengers and some day-trip luggage on board. You could get better average mileage overall if you keep those revs at or under 2000rpm, as little as 1750rpm being enough for a 60km/h city cruise already at 4th gear (but before clutch lock-up) and showing 18km/l realtime fuel economy on the trip computer.

All-in-all, the Ertiga with her K14B engine and 4-speed automatic gearbox handled and performed similarly to the Swift 1.2L AT. Not surprising, given her numbers. Although the Ertiga is burdened with 195kg more of curb weight and 335kg more in maximum gross weight, if you put a Swift’s load on her, just the five passengers and some luggage, the power to weight ratio comes up the same … even better, in fact.

If you run her with a gross weight of 1630kg (its max gross weight of 1770 less the 140kg of increased payload for two extra passengers), the Ertiga’s K14B engine would be pushing just 12.53kg per Nm of torque. That’s slightly better than on a fully loaded Swift 1.2L, its K12B engine pushing 12.6kg/Nm.

Cool people mover

Up-rating the Ertiga to the proven K14B engine more than compensates for the MPV’s additional mass, the VVT valvetrain keeping things efficient on highway transits and also cool on grueling city commutes. The K14B’s latent idling torque is so strong as to make the dual-type air-con positively frigid even in summer conditions … good news for when you have all seats occupied, each passenger requiring 600 BTUs of energy to keep cool.

In fact, the air-conditioning is so strong that you’ll appreciate their keeping the heater feature meant for wintered markets. Even in the summer heat, the air-con makes the interior so cold that condensation can build up and leave moisture deposits in the vents—causing mildew build-up after a while. To flush out the unpleasant smell, switch off the AC, flip her into heater mode and run the blowers full blast for a few minutes. End of the exercise, the interior will smell bone-dry clean again.

A Swift for others

The Ertiga is rather cramped for a three-row MPV but dismissing it this way and evaluating it against the template of minivan-like MPVs would be to miss the point of the Ertiga entirely. In a sense, the Ertiga is more a multi-role vehicle than other MPVs. That defining multi-purpose cargo space with its option for plush extra seating stays out of the way until you need it. It adds capability to the Swift platform, it doesn’t overstep and define the Ertiga as being just an MPV.

Drive her with a hatchback’s load and the Ertiga feels like a trunkless Swift while looking like a boxy-tall station wagon. When you eventually need to use that multi-purpose space, she can expand to carry an MPV’s seven passengers or oversized cargo loadout. And the space and power tradeoffs of transitioning from wagon to van mode, from partial to full load, are hardly worth considering when you’re given the capability to leave no one and nothing behind.