Suzuki Philippines, Inc. (SPH), the country’s big name in small cars, reports industry-leading growth in January to April 2021 sales. In their official statement on this year’s sales so far, Suzuki cites data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) that puts total automotive industry sales for the first four months of 2021 at 95,197 units, representing a 34 percent increase in volume from the same period last year. This, they contrast with the 6,390 units they sold in the first four months of 2021 compared to their 3,789 units for the same period last year–Suzuki’s resulting 65 percent growth is almost double that of CAMPI’s measurement for the entire industry.
Suzuki further reports that their 1,695 unit sales for this April ranks them third among automakers for the month and fourth for year-to-date sales. They report their key sales drivers as the following:
- 1,544 units sold for the Ertiga three-row MPV with SRPs at P0.738 to P0.998M
- 1,204 units sold for the S-Presso mini-crossover with SRP at P0.573M each
- 1,177 units sold for the Carry light truck platform with SRP at P0.529 to P0.644M
The 3,925 total units sold among these key models represent 61 percent of their January to April 2021 sales.
And, there’s also them driving themselves. SPH vice president and general manager for automobile division Keiichi Suzuki says: “Despite the challenging situation, this continuous achievement that Suzuki has been reaping now is a testament of how we remain relentless in our goal to provide quality driving experience to the market. We will continue to thrive and reinforce our commitment to show more people what the Suzuki Way of Life is all about.”
In terms of process, Suzuki attributes their exceptional sales to below-the-line marketing efforts such as price and premiums promos, public engagement activations such as through their touring auto festival events, strong digital communications and other brand-pushing efforts online by Suzuki as well as by their individual dealers.