Under their Biyaheng Pamasko promo, four weekends in December to January, from Friday to Sunday, during the period from December 10 to January 2, will find customers getting PhP3/liter discounts for Caltex’s gasoline products and PhP2/liter off for diesel fuel.
Press Statement by Chevron Philippines, Inc., “Big fuel discounts to all motorists during weekends with Caltex Biyaheng Pamasko promo,” 15 December 2021:
Gas up at Caltex every Friday to Sunday to get fuel savings on Caltex Platinum with Techron, Caltex Silver Techron and Caltex Diesel with Techron D.
Manila, Philippines, December 15, 2021–Caltex, marketed by Chevron Philippines Inc. (CPI) is giving Filipino motorists the gift of savings this Christmas season with their latest promo, Biyaheng Pamasko.
Beginning December 10, 2021 until January 2, 2022, motorists who fuel up at participating Caltex stations every Friday to Sunday will automatically get Php3/liter off on Caltex Platinum with Techron and Caltex Silver Techron and P2/liter off on Caltex Diesel with Techron D.
“Christmas is a time when people everywhere are busy making plans to celebrate with their loved ones and friends with gatherings and gift giving. These happy festivities can get challenging cost-wise though. With Biyaheng Pamasko promo, we hope to give back to our loyal customers not only by ensuring they will have an uninterrupted journey with our quality fuels but also have some extra savings to really make it a very merry Christmas,” said CPI Country Chairman Billy Liu.
The promo is available on the following dates:
Dec 10 – 12, 2021
Dec 17 – 19, 2021
Dec 24 – 26, 2021
Dec 31 – Jan 2, 2022
The fuel discount will be applied on the same gas up or purchase and is non-transferrable and non-convertible to cash. This promo is valid with cash, e-wallet, credit card or debit card purchase and cannot be combined with any other discount offers at Caltex.
Caltex has remained dedicated to finding ways to make motorists’ drive an enjoyable journey, providing quality fuels and lubricants as well as rolling out various rewards and promos throughout the year. DTI Fair Trade Permit No. FTEB-132807, Series of 2021.
For a list of participating stations, visit www.caltex.com/ph/CaltexBiyahengPamasko.
Every Mitsubishi Mirage G4 sub-compact sedan acquired until February 28 will come with a free 2-year PMS plus interior disinfection package. Mitsubishi Motors Philippines Corp. president and CEO Takeshi Hara says they want “to ensure that soon-to-be owners of the New Mirage G4 will be able to relish in its sensational style and exceptional practicality without having to worry about maintenance costs.”
Press Statement by Mitsubishi Motors Philippines Corp., “2-year free maintenance package with interior disinfection service extended for the new Mirage G4,” 15 December 2021:
Until February 28, 2022, Mitsubishi Philippines will continue to provide a FREE 2-Year Periodic Maintenance Service (PMS) package with Interior Disinfection for every purchase of its best-selling sub-compact sedan.
“We always strive to form meaningful relationships with our customers and be mindful of their ownership journey,” says Mr. Takeshi Hara, President and CEO of Mitsubishi Motors Philippines Corporation (MMPC). “Meaning, we not only provide Filipinos excellent craftsmanship but also more importantly peace of mind with respect to aftersales servicing.”
Mitsubishi recently introduced ‘Life Made Better’, a slogan celebrating its more than 50 years strong connection with Filipinos. Through it, the brand reinforces its commitment to further enrich lives of Mitsubishi owners in the country, on and off the road, more so now as the country still faces threats brought about by COVID-19.
Mr. Hara adds, “Echoing our new local slogan, we want to ensure that soon-to-be owners of the New Mirage G4 will be able to relish in its sensational style and exceptional practicality without having to worry about maintenance costs.”
The extended offer is non-transferrable and non-convertible to cash. It covers the Oil Filter, Drain Plug Gasket, Mineral Engine Oil, Air Cleaner, Cabin Filter along with the Labor and Miscellaneous Items that are under the standard 1,000 to 25,000 kilometer PMS. Claiming must be within 2 years from the vehicle’s release date while at the same time strictly following the recommended schedule below or else eligibility will be revoked:
PMS Job
Mileage Limit
Claiming Period
1K PMS
2,500
within 2 months
5K PMS
7,500
within 6 months
10K PMS
12,500
within 10 months
15K PMS
17,500
within 14 months
20K PMS
22,500
within 18 months
25K PMS
27,500
within 24 months
Service appointments can be booked through Mitsubishi Service Connect, the brand’s customer engagement application. Available to Android and Apple users, it allows easier management of service histories and schedules. Aside from that, it helps search the nearest authorized dealership or service center whether for test drives or repairs. All made accessible in just a few clicks for the convenience of Mitsubishi owners.
Find out the full promo details through MMPC’s official website or drop by at the nearest Mitsubishi dealership.
Premium Warranty Services Philippines, Inc. (PWSPI), the country’s pioneering used car inspection and certification service provider, reports that it has now inspected and certified over 1,000 used vehicles for over 100 used car dealers, making these units eligible for aftersales warranties.
Press Statement by Premium Warranty Services Philippines, Inc. (PWSPI), “Over 1,000 Used Cars Now Inspected and Warranty-Eligible From Premium Warranty Services,” 13 December 2021:
MANILA, PHILIPPINES,December 13, 2021–As part of its goal to elevate the used car buying experience in the country, Premium Warranty Services Philippines, Inc. (PWSPI) has been aggressive in offering its inspection and warranty services to businesses and consumers since its operations began in September. It tapped secondhand car dealers, financial institutions, and online portals in order to speed up its penetration in the market and help even more car buyers find quality used cars, purchase with confidence, and enjoy a worry-free ownership experience.
In less than half a year, PWSPI has already achieved a milestone of inspecting over 1,000 used cars in the market. All these have undergone a 188-point inspection that covers major mechanical and electrical components to help inform customers on the vehicle’s true condition before they make a purchase.
Premium Inspection Seal of Quality
Vehicles that have undergone PWSPI’s stringent 188-point inspection are easily identified by the Premium Inspected sticker on the windshield
Inspected secondhand cars can easily be identified as they are affixed with a Premium Inspected sticker on the front or back windshield which certifies that it has passed through PWSPI’s stringent quality standards. An inspection report can also be viewed by the buyer upon request. These inspected vehicles can now be found in over 100 used car dealers around Metro Manila.
By partnering with the country’s leading online classifieds Carousell, PWSPI-inspected vehicles can now also be found online. Listed vehicles on the platform carry an “Inspected” badge, with a direct link to the inspection report. To make the search for a quality used car even more convenient, Carousell has added “Inspected Cars” as a search filter as well as creating a dedicated section under Carousell Autos Inspected.
“Whether you’re shopping at dealerships or online, we at PWSPI want to help car buyers find better quality secondhand cars. Our inspection service adds a new level of transparency to the market, providing the customer vital information about a car’s condition. What’s more, by collaborating with dealers and online portals such as Carousell, PWSPI is able to provide this added value at no extra cost to buyers,” said Vince Socco, Chairman of PWSPI and GT Capital Auto & Mobility Holdings, Inc. (GTCAM).
Buy Worry-Free with Premium Warranty
Buyers can have peace of mind and confidence when purchasing a vehicle from PWSPI. Vehicles that passed the inspection criteria are eligible for a 1-year or 2-year warranty coverage.
Warranty is offered on vehicles aged 10 years below or with a mileage of no more than 150,000 km at the point of purchase. It can cover either the Engine & Transmission only or a Comprehensive Warranty that covers over 200 parts. Prices start at Php 5,100.00 which is a worthwhile investment as owners can claim for various parts defects.
A number of vehicles currently advertised on Carousell have passed PWSPI’s rigid inspection process and these certified pre-owned cars can now be purchased from accredited used car dealers and are searchable through Carousell’s “Eligible for Warranty” filter.
Sure Quality Buy from Private Sellers
While warranty services are currently offered only through dealers, those who transact with private sellers can also avail of Premium Inspection and have any used car on sale checked. PWSPI will evaluate a vehicle’s exterior, interior, undercarriage, engine, and on-board devices (OBD), looking for faults, signs of previous repair, accidents, and flooding.
This on-demand service can be booked through PWSPI, available from Mondays to Saturdays during regular work hours. A surveyor can be dispatched to any point in Metro Manila where the vehicle is located for a minimal service fee of Php 2,600.00. For more information on PWSPI’s services, please visit http://pwsp.com.ph or follow Premium Warranty Services Philippines on Facebook.
Given the brand’s less-frequent and more economical preventive maintenance service (PMS) visits every 6 months or 10,000 kilometers, Honda gently reminds car owners to observe vehicle PMS schedules with discounts under their Holiday Delights promo running until December 31. Plus, until February 28, Honda car owners can refresh their rides with the carmaker’s Vehicle Repaint packages which include collision repair parts at half price for selected models.
Press Statement by Honda Cars Philippines, Inc., “Ensure your vehicles are in good condition with Honda’s Holiday Delights and Vehicle Repaint promos,” 14 December 2021:
With safety always in mind, and more road trips back again for the much-anticipated family reunions, Honda Cars Philippines, Inc. (HCPI) reminds customers to observe the prescribed preventive maintenance through its service promos “Holiday Delights” until December 31, 2021, and “Vehicle Repaint” until February 28, 2022. With Honda’s aim to provide ease of ownership and low cost of maintenance for its customers, Honda is requiring only two preventive maintenance visits of every 6 months or 10,000 kilometers, whichever comes first at any authorized Honda Cars dealerships or service centers. Learn more about the maintenance schedule of your Honda such as the estimated cost of visits, parts checking and replacement guide, and more at https://www.hondaphil.com/maintenance.
HOLIDAY DELIGHTS PROMO
To ensure that their Honda vehicles are in good condition this holiday season, customers may enjoy the following discounts on periodic maintenance packages, and more promos for over-the-counter purchases under the Holiday Delights promo:
10% to 20% discount on select genuine parts, lubricants, fluids, and cabin disinfection service
50% discount on select genuine accessories
Buy one (1) take one (1) promo on select BR-V (2017-2021) tires
30% discount is available on Honda-approved air purifier
VEHICLE REPAINT PROMO
On the other hand, to give their vehicles a fresh look, under the Vehicle Repaint promo, customers may enjoy the following paint services:
Panel paint service – as low as PHP 4,000
Washover paint service – starts at PHP 32,000
Vehicle change color – as low as PHP 44,000
In addition, customers may avail of as much as 50% discount on collision parts for select Honda car models and Free 20-Point Safety Check-up.
Head on now to www.hondaphil.com VIRTUAL SHOWROOM or visit the nearest Honda Cars dealership to know more about the promo and the latest offers from Honda.
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To avail the Holiday Deals promo, visit www.hondaphil.com Virtual Showroom After Sales or inquire now with the following participating Honda dealers and service center nationwide:
Honda Cars Ilocos, Inc.
Honda Cars Alabang
Honda Cars Lipa City
Honda Cars Pangasinan, Inc.
Honda Cars Makati, Inc.
Honda Cars Cebu, Inc.
Honda Cars Isabela, Inc.
Honda Cars Pasig
Honda Cars Cagayan de Oro
Honda Cars Bulacan
Honda Cars Shaw
Honda Cars Iloilo
Honda Cars Nueva Ecija, Inc.
Honda Cars Manila Bay
Honda Cars Mandaue
Honda Cars Tarlac, Inc.
Honda Cars Batangas, Inc.
Honda Cars Negros Occidental
Honda Cars Pampanga, Inc.
Honda Cars Cavite
Honda Cars General Santos, Inc.
Honda Cars Angeles-Clark
Honda Cars Rizal
Honda Cars Tagum
Honda Cars Baliuag
Honda Cars San Pablo
La Union Service Center
Honda Cars Balintawak
Honda Cars Calamba
Sta. Rosa Service Center
Honda Cars Fairview
Honda Cars Carmona
Honda Cars Marcos Highway
Honda Cars CamSur (Pili)
To avail the Vehicle Repaint promo, visit www.hondaphil.com Virtual Showroom After Sales or inquire now with the following participating Honda dealers and service center nationwide:
Leading small car brand Suzuki is now among carmakers offering reservation vouchers on the Lazada online retail platform. Initially, Suzuki is offering vouchers for online reservation and ordering of their Carry light truck, Vitara AllGrip AWD SUV, Swift hatchback, Dzire notchback sedan and S-Presso mini crossover models.
Press Statement by Suzuki Philippines, Inc., “Suzuki Philippines officially announces Lazada Partnership: Suzuki flagship store now on LazMall – just in time for the holidays!” 10 December 2021:
December 10, 2021, Manila, Philippines–Suzuki Philippines Inc. (SPH), the country’s pioneer compact car distributor, officially announces the launch of its new Suzuki flagship store on LazMall, in partnership with the country’s leading e-commerce platform, Lazada Philippines.
LazMall, an integral player in the most comprehensive digital commerce ecosystem in the Philippines, is responsible for holding a curated selection of leading international and local brands, authorized brand distributors and reputable retailers and resellers in what is basically the largest mall in Southeast Asia.
Through Suzuki Philippines’ new flagship store on this platform, existing and budding Suzuki customers will now have access to purchasing reservation vouchers for their favorite Suzuki vehicles, through safe and contactless online shopping, without the hassles of redeeming offline services – a true commodity in this day and age.
As an initial treat for its LazMall followers, and to celebrate the much anticipated 12.12, Suzuki will be offering discounted reservation vouchers valued at Php 5,000 for just Php 12 (!!) starting this 12th of December. This will be Suzuki’s biggest year-ender sale of 2021.
The first set of reservation vouchers will be made available for several of Suzuki’s fan-favorite models; namely the Carry, New Vitara AllGrip, Swift, Dzire and S-Presso. Redemption is applicable to any and all of Suzuki’s 73 dealerships nationwide. Potential customers need not worry of the process of redemption, as each and every one of Suzuki’s dealerships across the country have gone through Lazada’s training. Suzuki’s customer service will be more than happy to assist with the straightforward and uncomplicated transaction process.
“We, in Suzuki, are truly excited about this brand new venture that comes at this most opportune time,” shares Mr. Keiichi Suzuki, Vice President and General Manager of Suzuki Automobile Division. “We encourage the loyal supporters of the Suzuki brand to visit our store through this platform as several exciting new promos and discounts for other Suzuki models will surely be coming your way as we welcome the new year.”
For more information, you may visit any of the 73 authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto Ph’s Facebook page at https://www.facebook.com/SuzukiAutoPh, follow them on twitter at https://twitter.com/SuzukiAutoPh and Instagram at @suzukiautoph.
Suzuki Philippines continues their Four the Win promo until year’s end featuring low downpayment packages and big cash discounts for their Celerio sub-compact hatchback, Ciaz compact sedan, Vitara AllGrip crossover SUV and Swift compact hatchback for the whole month of December.
Press Statement by Suzuki Philippines, Inc., “Keep on Winning with Suzuki’s Four the Win December Promo!” 01 December 2021:
December 1, 2021 Manila, Philippines–Suzuki Philippines (SPH) makes this holiday session merrier as customers eyeing to get their very own Suzuki vehicle are a step closer to their dream with the Four the Win Promo! This is SPH’s last promo offering for 2021 before they welcome 2022 with many more promos and discounts ending the year festively and welcoming the next year with a bang!
The Celerio, New Ciaz, New Vitara All Grip, and Swift are on the line up for hard to resist down payment promos. On top of this, cash discounts are there to help you begin and take steps on achieving better quality of life!
If dynamic styling that rises far beyond small cars is what gets you excited, the Celerio that comes with a Php60,000 cash discount might be what you need. Another compact car that will surely uplift your spirit with its interior and performance is the Swift, offered with a Php120,000 cash discount. If you’ve been thinking about ways to up your game, the New Ciaz comes in with the Php100,000 discount and will definitely go well with your daily vehicle needs. Come in 2022 stronger and bolder as you prepare for more adventures with the all New Vitara AllGrip! The All New Vitara AllGrip, one of the most affordable vehicles in the 4×4 category can be yours with a Php250,000 discount.
It doesn’t matter which part of the country you’re at because the promo is applicable to all Suzuki’s 73 dealerships nationwide until December 31, 2021!
Mitsubishi Philippines reports that the recently refreshed Mirage G4 scored an impressive 22.823km/l on a 236km fuel economy test run held last November 13 under the supervision of the Automobile Association of the Philippines (AAP). Giving credence to the high mileage count, the face-lifted model introduced just last August retains: (1) Mitsubishi’s MIVEC 3A92 gasoline engine with three-cylinders that are fully utilized with a 1193cc total displacement that’s the largest in its class; and (2) the JATCO CVT7 continuously variable transmission with its exceptionally deep and tall gearing range made possible by a novel auxiliary 2-speed gearbox that we found surprisingly versatile as far back as 2015 on the Mirage hatchback and on other Japanese brands as well.
Press Statement by Mitsubishi Motors Philippines Corp., “New Mitsubishi Mirage: the smart choice for a fuel-efficient and practical sub-compact sedan,” 09 December 2021:
Following the fuel economy run last November 13 facilitated by Mitsubishi Motors Philippines Corporation (MMPC), under the supervision of the Automobile Association of the Philippines (AAP), the New Mirage G4 remains to be the smart choice for a fuel-efficient and practical sub-compact sedan.
After a Highway Test heading Northbound to SCTEX/TPLEX with a total distance of 236.227 kilometers (km), the New Mirage G4 GLS 1.2G CVT variant tallied an impressive fuel mileage of 22.823 km per liter. In order to simulate real-life driving conditions, the following parameters were enacted:
Vehicles were at full fuel capacity and tire pressures set at 32 psi
Speed at an average of 80 kph on the highway while observing traffic regulations and limits
3 passengers on board with no extra baggage and air-conditioning placed to low cool thermostat and lowest blower setting
Despite the latest iteration sporting a more modernized look plus interior upgrades, fuel efficiency is still at its core. So whether going around city streets or travelling through highways, the New Mirage yields reduced fuel consumption without affecting performance and acceleration.
Equipped with a 1.2-liter 3-cylinder MIVEC engine which produces 76 hp and 100 Nm of torque. It makes use of a variable valve timing system that significantly moderates engine load and friction and enables an Eco Drive Assist function. Making it easier to ensure higher fuel economy and smarter drives.
The locally produced model has a light yet high-tensile body but does not compromise safety and comfort with its spacious legroom and trunk. There is then room to have friends and family aboard and even for weekend gear.
“The Mirage G4 is a global model developed on three concepts, high fuel efficiency, affordability and easy to drive. All of which we uphold to our customers with and through our new local slogan Life Made Better,” said Mr. Hara Takeshi, MMPC’s President and CEO. “The positive results from the recently concluded Fuel Economy Run together with AAP, supports Mitsubishi’s commitment to uplift the ownership experience of Filipinos. No better way to manifest this than through a vehicle that is easy on the pockets and allows them to follow their hearts and be ‘G4’ anything.”
Available in three trim levels, the abovementioned GLS CVT being the top of the line followed by the GLX CVT and GLX MT. It comes in eight body colors namely Wine Red, Pyrenese Black, Savanna White, Virgil Gray, Majestic Red, Medium Blue Mica, Sunrise Orange and Cool Silver Metallic.
To know more about Life Made Better, visit Mitsubishi Philippines’ Website and follow the brand’s official Facebook Page for the latest news.
Press Statement by Isuzu Philippines Corp., “Isuzu PH turns over the First Isuzu N-Series Smoother to Customer,” 06 December 2021:
L-R: Mr. Raymond Jarina, Inteco President; Ms. Minelli Ong, VP of Kimwealth Infinity Marketing Corporation; Mr. Hajime Koso, IPC President; Mr. Ranvin Jarina Isuzu QA Branch Manager
Isuzu Philippines Corporation (IPC), the country’s leading assembler and distributor of brand-new trucks, together with Inteco President, Raymond Jarina and Isuzu Quezon Avenue Branch Manager, Ranvin Jarina, turned over the first Isuzu N-Series Smoother truck in the country to Kimwealth Infinity Marketing Corporation, a supplier of lighting fixtures and other electrical devices, located in Congressional Avenue, Quezon City.
During turnover, Ms. Minelli Ong, Vice President of Kimwealth Infinity Marketing Corporation, shared that their business is expanding, and they needed a brand-new truck to serve their need for timely and reliable delivery of products to customers. And because of their good experience with their current Isuzu trucks, they decided to visit their trusted dealership whom she described as “Isuzu QA has always been our dealer over the years. They ensure to provide the best quality trucks and other vehicles and provide the best after-sales service.” When asked why she chose Isuzu N-Series Smoother, she asserted, “The concept of drive like AT, efficient like MT convinced us to buy the N-Series Smoother. “With various benefits of reduced lifecycle and maintenance costs, improved fuel efficiency, and less driving fatigue for safety will contribute a lot towards the cost-effectiveness of our company”.
On their dealer visit, Ranvin Jarina helped Kimwealth Infinity Marketing understand how the Isuzu Smoother is a better option. As he explained, “With their countless daily deliveries and considering traffic inside and outside Metro Manila, the Isuzu N-Series Smoother is ideal since it is easy to drive, economical, and safe. It is because of its Automated Manual Transmission (AMT) technology, an innovative intelligent gearshift system. It operates without the clutch pedal and achieves automatic shift change by computer control. This lessens the driving stress and allows driver to focus on the road. And because it has no clutch pedal, it is economical because there is no need to spend on clutch maintenance and no downtime due to clutch component breakdown.”
IPC President, Mr. Hajime Koso, valued the partnership between Kimwealth Infinity Marketing Corporation and Isuzu Quezon Avenue emphasizing both companies’ commitment to their customers. “As the number one truck brand in the country, Isuzu Philippines Corporation (IPC) once again takes the lead in the Philippine truck market as we introduce the Isuzu N-Series Smoother, the first light duty truck with an automated manual transmission in the country. This Isuzu model has long been existing and highly popular in the overseas market. And we are confident our newest light duty truck model will have good market acceptance. In 2020, we finished as Philippine’s top truck brand, making us number 1 truck brand for 21 years in a row. This year, with the Isuzu N-Series Smoother we want to take the same lead”, Mr. Koso said.
To know more about the New Isuzu N-Series Smoother truck and the rest of Isuzu Philippines’ world-class roster of commercial vehicles, log on to www.isuzuphil.com, or call your nearest Isuzu dealership.
Mitsubishi Motors Philippines has expanded their Black Series line, adding the Strada Athlete in the new Jet Black Mica color scheme that widens the selection at the top end of their sport truck’s lineup. The Strada Athlete joins the Xpander crossover sporter in their Black Series line but with a price tag that is unaffected, remaining at PhP1.764M for the 2.4D 4WD A/T top variant now made available in Jet Black Mica.
Press Statement by Mitsubishi Motors Philippines Corp., “Mitsubishi Strada Athlete Now Available In Jet Black Mica,” 04 December 2021:
December 4, 2021– Mitsubishi Motors Philippines Corporation (MMPC) introduces the new Jet Black Mica color to the Mitsubishi Strada Athlete. The blacked out edition of the versatile pick-up truck projects a more tough and aggressive look to its already robust design. Complementing the new shade is a blacked out rear spoiler and front bumper. The orange leather seats will also have accents of black to blend with the theme.
“The addition of the new Strada Jet Black Mica color option is our way of providing more choices for our customers. We believe that a vehicle is more than just a tool of transportation but a reflection of their characteristics. With this in mind, we are committed to provide alternatives that will best represent their personality and further enhance ownership experience,” said by Mr. Takeshi Hara, President and CEO of MMPC.
Matching its tough aesthetics, the Strada Athlete boasts several design elements that make it stand out. The Mitsubishi pick-up truck has side decals that extend from the rear doors up to the tailgate. Black exterior design trimmings on the front “Dynamic Shield” grille, side mirror turn lamp, styling bar, and 18-inch alloy wheels that exudes a very masculine look.
Body decals from the rear door up to the tailgate
Orange seats with black leather trims
Accompanying the strong appeal of the Strada Athlete projects are tons of smart safety features that will assure an easy and worry-free drive:
Forward Collision Mitigation (FCM) provides both visual and audible driver warnings that help prevent accidents
Ultrasonic Misacceleration Mitigation System (UMS) which prevents adverse pedal misapplication
Blind Spot Warning with Lane Change Assist (BSW with LCA) provides both visual and audible warnings for the driver when an adjacent vehicle is concealed in its blind spot
Rear Cross-Traffic Alert (RCTA) acts as your parking assistant by alerting the driver of any oncoming vehicle when reversing out of a parking spot.
For heavier duties, the Strada Athlete is also equipped with Mitsubishi Active Stability and Traction Control (M-ASTC) and Trailer Stability Assist, ensuring performance and safety under heavy loads. Moreover, conquer ramps and steep slopes with the pickup’s Hill Descent Control and Hill Start Assist.
The Mitsubishi Strada Athlete is currently sold at a price of Php 1.764M for the 4WD variant and is available to all dealers nationwide. To know more about Mitsubishi Strada Athlete, you may visit: www.mitsubishi-motors.ph or schedule an appointment with your preferred dealer.
Using artificial intelligence (AI) and pervasive mobile connectivity, the Honda Motor Company of Japan intends to prevent all traffic collision deaths involving their cars and motorcycles by 2050. AI would provide driver assistance on individual vehicles while mobile connectivity between multiple vehicles would predict and manage risks using a rich realtime picture of shared road conditions.
TOKYO, Japan, November 25, 2021–Honda Motor Co., Ltd. today held the world premiere of advanced future safety technologies Honda is currently developing for the realization of a society where everyone sharing the road will be liberated from the risk of traffic collisions and enjoy freedom of mobility with total peace of mind.
Honda will strive to attain its goal of realizing “zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050” utilizing two key technologies. One is the world’s first*1 artificial intelligence (AI)-powered “Intelligent Driver-Assistive Technology” providing assistance that is suited to the ability and situation of each individual to reduce driving errors and risks, helping the driver achieve safe and sound driving. The other is the “Safe and Sound Network Technology” which connects all road users, both people and mobility products, through telecommunications, making it possible to predict potential risks and help people avoid such risks before collisions actually occur.
Realization of “zero traffic collision fatalities by 2050”
Striving for a collision-free society for everyone sharing the road, represented by the global safety slogan “Safety for Everyone,” Honda has been pursuing the research and development of safety technologies from the perspective of both hardware and software.
For the pursuit of a collision-free society, Honda will expand the introduction of Honda SENSING 360, a recently announced omni-directional safety and driver-assistive system, to all models to go on sale in all major markets by 2030. Moreover, Honda will continue working to expand application of a motorcycle detection function and further enhance functions of its ADAS (advanced driver-assistance system).
Furthermore, Honda also will continue to make progress in expanding application of motorcycle safety technologies and offering of safety education technologies (Honda Safety EdTech). Through these initiatives, Honda will strive to reduce global traffic collision fatalities involving Honda motorcycles and automobiles by half*2 by 2030. Beyond that, Honda will strive to realize its ambitious goal of “zero traffic collision fatalities by 2050” through establishment of future safety technologies at the earliest possible timing.
1) Safety suited to each individual:
Aiming for “zero human error” in driving with the “Intelligent Driver-Assistive Technology”
Honda has unraveled the factors behind human errors through its original fMRI*3-based study of the human brain and analysis of risk-taking behaviors.
The system presumes predictors of driving errors based on information obtained through a driver monitoring camera and pattern of the driving operations.
This technology is being developed to enable each individual driver to mitigate driving errors and enjoy mobility without any sense of anxiety.
Honda will strive for establishment of underlying technologies during the first half of the 2020s, with practical application during the second half of the 2020s.
With the goal to unravel underlying causes of driving errors that make the driver feel anxious, Honda has been conducting research and development of “technologies to understand people” with an original method that utilizes fMRI*3.
In addition to technologies to understand human behavior and conditions, which Honda has amassed to date, the “Intelligent Driver-Assistive Technology” unveiled today, the world’s first such technology, uses ADAS sensors and cameras to recognize potential risks in the vehicle’s surroundings, which enables AI to detect driving risks. At the same time, AI will determine optimal driving behavior on a real-time basis and offer assistance suited to the cognitive state and traffic situations of each individual driver.
With the next-generation driver-assistive functions currently under research and development, Honda will strive to offer the new value of “error-free” safety and peace of mind which are suited to the driving behavior and situation of each individual driver and keep them away from any potential risks.
Three values Honda will offer with its next-generation driver assist technology
No driving operation errors (Operational assist): Vehicle offers AI-based assist to reduce drifting and prevent a delay in operations.
No oversight / No prediction errors (Cognitive assist): Vehicle communicates risks with visual, tactile and auditory sensations.
Technologies in R&D phase: Risk indicator, seatbelt control and 3D audio
No errors due to daydreaming and careless driving (Attentiveness assist): Vehicle helps reduce driver fatigue / drowsiness
Technologies in R&D phase: Bio feedback / vibration stimulus through the seatback
From here onward, Honda will further advance the “Intelligent Driver-Assistive Technology” unveiled today and continue making progress in development with the goal to establish underlying technologies during the first half of the 2020s, then launch practical applications during the second half of the 2020s.
With this technology, Honda will advance the conventional driver assist which helps the driver avoid risk while it is occurring to the AI-powered driver assist which will keep the driver away from the risks and strive to completely eliminate human errors, which are the cause of over 90% of traffic collisions*4.
2) Safe coexistence of all road users:
Establishment of the “Safe and Sound Network Technology” which connects all road users through telecommunication
System understands / recognizes the situation and surrounding environment of each driver and road user
Through the communication network, information about potential risks in the traffic environment will be aggregated in the server, and risks are predicted using the reproduction of the traffic environment in the virtual space.
System derives the most appropriate support information, communicates it to each road user and encourages them to take actions to avoid potential risk before it actually happens.
Honda will accelerate industry-wide and public-private collaboration with an aim to standardize the technology in the second half of the 2020s.
To realize a “collision-free” mobility society for all road users, Honda is striving to realize a “cooperative safety society” where utilization of telecommunication technologies will enable everyone sharing the road to be connected and coexist.
With the “Safe and Sound Technology,” information about potential risks in the traffic environment, which are detected based on information obtained from roadside cameras, on-board cameras and smartphones, will be aggregated in the server to reproduce that traffic environment in the virtual space. In that virtual space, in consideration of the conditions and characteristics of each individual road user, the system predicts / simulates the behaviors of road users at high risk of a collision. Then, the system derives the most appropriate support information to help the road users avoid risks.
Such support information will be communicated intuitively to automobile drivers, motorcycle riders and pedestrians through “cooperative risk HMI (human-machine interface),” which will make it possible for the system to encourage road users to take action to avoid a collision before it happens.
Aiming for real-world implementation of this technology after 2030, Honda will build the system and complete verification of effectiveness in the first half of the 2020s, then accelerate industry-wide and public-private collaboration with an aim to standardize the technology in the second half of the 2020s.
Comments by Keiji Ohtsu, President and Representative Director of Honda R&D Co., Ltd.:
“Striving to completely eliminate mobility risks for everyone sharing the road, Honda will offer safety and peace of mind of each and every road user as a new value. Applying our future safety technologies which will embody such new value, Honda will work toward the realization of ‘zero traffic collision fatalities’ involving Honda motorcycles and automobiles globally by 2050. For the realization of a collision-free society where all road users care for each other and the freedom of mobility becomes possible, we will further accelerate our industry-wide and public-private initiatives.”
*1 Honda internal research
*2 Reduce traffic collision fatalities involving Honda motorcycles and automobiles per 10,000 units sold by 50% by 2030 compared to 2020.
*3 The functional magnetic resonance imaging, fMRI (One of the methods to obtain images of brain’s functioning areas based on changes in blood flow.)
*4 Source: “Number of Fatalities in Traffic Accidents By Type of Violations of Laws,” White Paper on Traffic Safety in Japan 2017
