The 10th dealership in the Philippines to feature the Isuzu Outlet Standard (IOS) design, the newly opened Isuzu La Union storefront is located on the eastern side of the national highway at barangay Paringao, in the first class municipality of Bauang. The new dealership’s 8,607sqm of floorspace features a showroom large enough to display 1 truck and 4 light commercial vehicles. In back, it has a service area that can accommodate 2 trucks and 5 light commercial vehicles.
Press Statement by Isuzu Philippines Corp., “Isuzu expands further to serve customers in the north with Isuzu La Union grand opening,” 22 October 2021:
L-R: Mr. Joseph Bautista, IPC Sales Division Head; Mr. Francisco Emmanuel Ortega III, La Union City Governor; Mr. Hajime Koso, IPC President; Mr. Ben Garcia, One Maharlika Chairman and President; Ms. Menchie De Guzman, La Union City Mayor and Ms. Joyce Garcia, One Maharlika VP-Admin
On October 22, 2021, Isuzu Philippines Corporation (IPC), with One Maharlika Motors Sales and Services Corporation, celebrates the grand opening of Isuzu La Union to officially mark the presence of the dealership in the province. Located at Barangay Paringao, Bauang, La Union, it serves the sales and after-sales needs of customers from 8AM to 5PM, Mondays to Saturdays.
Leading the private ribbon cutting ceremony are the executives of IPC headed by its President, Hajime Koso, One Maharlika’s Chairman and President, Mr. Ben Garcia and VP for Admin, Ms. Joyce Garcia, as well as Mr. Justo Orros III representing La Union Governor and, Bauang Vice Mayor, Henry Bacurnay, Jr..
One Maharlika President welcomed the guests and shared their reason for deciding to join Isuzu’s dealer network by saying, “we chose Isuzu because we believe in the products of Isuzu. Worldwide, it is known for its supremacy in diesel engine technology, and here in the Philippines, it is the number one brand. That is why, we are really grateful to IPC for trusting us and appointing us to serve the province of La Union. “
IPC President Koso delivered the special message saying, “Today, I am proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening day. CONGRATULATIONS, ISUZU LA UNION! Now our La Union customers will enjoy the benefit that our partnership brings – Isuzu’s world class products and services.”
This is the 10th dealership to follow the Isuzu Outlet Standard (IOS), to which Koso said “This new dealership design follows Isuzu’s Global Dealership Standards that gives importance not just to sales but to over-all customer journey. Starting from their inquiry, sales, after-sales service up to their continuous return to Isuzu showroom, the dealer will be able to provide customer support in every step of the way.”
Isuzu La Union has a total floor area of lot area of 8,607-sqm with a showroom capable to display 1 truck and 4 light commercial vehicles and a service area that can accommodate at least 2 trucks and 5 light commercial vehicles.
Believing Isuzu La Union is a factor to the progress of the province, Koso said, “Also today, you are not just opening an Isuzu dealership. You are also opening your doors to being a contributor to the growth of this province with its major potentials in the fields of Agriculture and Tourism. We are now officially part of the province’s strive for progress. With our vehicles, we will contribute to the mobility of its people, of its goods and to its thriving agritourism.”
La Union Governor, Pacoy Ortega, in his video message, congratulated Isuzu with the message, “This opening re invigorates hope as we hold on to our solidarity in rising above the effects of the Covid-19 pandemic. Despite the uncertainties and adversities at present, we remain steadfast in our commitment to provide the highest sense of public service for our constituents, through your help, our partners in the industry development and investment.
For its part, Isuzu La Union’s Vice President for Administration, Joyce Garcia, acknowledged Mr. Koso’s message with, “together, we can help on another in our nation-building, catering to the needs of our community as One Maharlika will be the bridging vessel to provide the logistical solutions to our people”.
Koso thanked One Maharlika executives and board of directors for choosing to be part of the Isuzu dealer network and expressed confidence to their leadership in bringing in not just more sales but excellent aftersales services to all Isuzu customers in La Union.
Known worldwide as the trusted brand for diesel engines, Isuzu Philippines boasts of a strong line up of vehicles for both personal and business use. And with Isuzu La Union’s grand opening, these vehicles are now within reach to the Ilocanos.
Visit Isuzu Philippine’s official website and follow the Facebook page to be the first to know the latest news and offers from the brand.
the NLR85E Smoother with its 4,490k gross vehicle weight, Isuzu seems to hit the sweet spot for addressing what they observe to be a growing logistics industry that’s held back by a dwindling cadre of expert drivers. The N-series Smoother brings turnkey expert driving to the mix while offering game-changing ease-of-use in typical city traffic and a weight cap plus a 10ft rear deck that give it freedom to roll on critical road arteries (like on EDSA with its reinstated ban on 4,500kg trucks).
Quezon City, Philippines | 15 October 2021–Isuzu Philippines has rolled out their latest N-Series light-duty truck, the NLR85E Smoother variant featuring an automated manual transmission (AMT) that is new here but has already been in mainstream use in Japan and other major markets.
Not a conventional automatic transmission (AT) either, Isuzu’s new Smoother uses an enhancement of the manual gearbox, an automated variation on their proven 6-speed MYY6S manual transmission (MT) where: (1) the single 325mm dry clutch plate has been replaced with same-diameter multiple wet clutches, (2) a fluid coupling with lock-up clutch replaces hard-contact with the engine’s flywheel (3) the manual foot-pedal mechanism has been removed and clutch operation has been delegated to solenoids and ECU operation, and (4) its automated operation uses algorithms that reflect truck driving best practices.
Cut out illustration of defining components of Isuzu’s automated manual transmission
On the new NLR85E Smoother with the MYY6S(AMT) gearbox, you get automated use of an otherwise manual transmission (gear selector stick but no clutch pedal) and this with a veteran driver’s knowledge and muscle memory right off the bat. It features standard fuel-saving roll-outs in second gear, with optional override to first gear for laden or uphill starts, and an eco-mode toggle that gets you short-shifting (up-shifting early and at moderate revs) for minimized wear and maximized economy.
With the NLR85E Smoother and its 4,490kg gross vehicle weight, Isuzu squarely hits the needs of a growing logistics industry that’s held back by a dwindling cadre of expert drivers. The N-series Smoother brings turnkey driving expertise to the struggle, this while offering easy ‘matic operation in punishing city traffic, and a weight cap plus compact 10ft rear deck that give it freedom to roll on critical road arteries (like on EDSA with its reinstated ban on 4,500kg trucks).
Isuzu Philippines Corporation (IPC) president Hajime Koso confirms that this is the first time they have introduced any form of automatic or automated transmission on their light duty trucks, but he emphasizes that the Smoother‘s AMT engineering has been featured on their trucks in the Japanese market for years now.
IPC president Hajime Koso opens the Isuzu Smoother launch press-con
IPC marketing head Joseph Bautista added that although the new MYY6S(AMT) gearbox is itself imported as a completely built up component, the NLR85E Smoother that it goes into remains to be assembled here like its MT counterpart.
IPC chart comparing fuel economy of AMT-equipped N-series truck to MT counterpart and AT rival
IPC product planning head Robert Carlos said that the NLR85E Smoother could be the first of many new AMT variants and that they are studying the use of automated manual gearboxes in their other light- as well as medium- and heavy-duty models.
Starting price for the base cab and chassis NLR85E Smoother is PhP1,600,000–PhP95,000 higher than for its versatile but more conventional manual gearbox variant.
Various rear-body applications for Isuzu N-Series Smoother
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Press Statement by Isuzu Philippines Corp., “Isuzu N-series Smoother: drives like AT, fuel efficient like MT–the country’s number 1 truck brand introduces new innovative Automated Manual Transmission technology,” 15 October 2021:
Isuzu Philippines Corporation (IPC)’s mission to be every customer’s partner for success continues with the introduction of its latest model, Isuzu N-Series SMOOTHER. This is the company’s first light duty truck installed with the Automated Manual Transmission (AMT) technology, an innovative intelligent gearshift system.
Isuzu N-Series SMOOTHER operates without the clutch pedal and achieves automatic shift change by computer control. This means the driver gets the performance of an MT on a 2-pedal operation. Or basically, the Isuzu N-Series SMOOTHER provides the combined advantages of an AT’s easy driving operation and MT’s fuel efficiency.
“Being the number 1 truck brand in the country, Isuzu’s success comes from working closely with our customers, assessing their every need, and coming up with the best business solutions in every step of the way,” said IPC President Hajime Koso. “In the Philippines, trucks are maximized and utilized almost at 24/7 operations. And with the increasing demand for delivery, especially in logistics, truckers deal not just with the increase in their operation expenses, particularly fuel and maintenance, but also the need for more professional drivers which has become quite a problem. So, we thought, why not make our next truck address all these challenges and more,” Koso added.
The Isuzu N-Series SMOOTHER promises to deliver SMOOTHER business operation and SMOOTHER driving experience with these core benefits:
Easy To Drive – Isuzu N-Series SMOOTHER is not complicated to drive. Its gearbox is designed like that of an AT and has 2 pedals only. Newbie drivers and even female drivers can operate this truck with ease. This also means less fatigue for drivers during long distance driving or when in traffic congested areas.
Economical – With the advance technology of AMT, Isuzu N-Series SMOOTHER automatically selects and shifts to the appropriate gear position. This results to good fuel efficiency, saving you from high fuel expenses. And because it has no clutch pedal, there is no need to spend on clutch maintenance.
Safety – With Isuzu N-Series SMOOTHER’s 2-pedal operation, the driver does not need to worry about changing gears and can therefore focus on the driving environment. Safe driving is given priority.
The Isuzu N-Series SMOOTHER is powered by the 3.0-liter 4JJ1-TCC engine. That is, a 4-cylinder, Turbo-intercooler, DOHC Common-rail Direct Injection, Blue Power Diesel Engine, with a maximum output of 124 PS and a maximum torque of 354 N-m. It is equipped with Isuzu’s latest transmission model, MYY6S, which is a 6-speed AMT. It has a GVW of 4,490 kg and can be fitted with various body applications, as below.
The Isuzu N-Series SMOOTHER also comes with added features that upgrades the truck driving experience such as tuner radio with USB, 2 speakers, charger port, cab power window, central door lock and cab tilt warning system. It also comes with a 3-year and unlimited mileage warranty.
The Isuzu N-Series SMOOTHER is available in all authorized Isuzu Dealerships Nationwide beginning October. For pricing and complete details visit or call any Isuzu dealer showroom or inquire in their official FB Pages. Visit the Isuzu Philippines www.isuzuphil.com to learn more about the Isuzu N-Series SMOOTHER or watch the official digital launch on their official Facebook page.
The Yuchengco Group’s Isuzu Manila dealership reopens, adopting the new Isuzu Outlet Standard (IOS) design theme, and shortly after the much awaited launch of the second generation Mu-X last month.
Press Statement by Isuzu Philippines Corp., “Isuzu Manila opens new IOS showroom facility, following the launch of new Mu-X,” 1 October 2021:
Isuzu Manila is located at 1502 Paz Mendoza Guazon Street in Paco
Isuzu Philippines Corporation (IPC) commemorated the reopening of Isuzu Manila, under the Yuchengco Group of Companies (YGC), on September 30. Isuzu Manila is the 9th nationwide to formally adopt the brand’s latest design philosophy known as the Isuzu Outlet Standard (IOS). Its total floor area of 9,606-sqm houses a Showroom Display Area, which has room for the customer lounge plus 1 Commercial Vehicle (CV) and 3 Light Commercial Vehicles (LCV), a Service Workshop, that is spread out in 3 floors for 5 CVs and 16 LCVs, as well as a Parts Warehouse.
“We want to reinforce the image of Isuzu not just by standing out from the rest but also through providing an enhanced experience for our customers. The new look shows Isuzu’s robust character and DNA as the world’s leader in diesel engine manufacturing. We hope to attract more customers to experience Isuzu’s reliability, safety and comfort,” said Johnny Fetalvero, SVP Business Operations Head of YGC Cars Division when asked about the group’s decision to invest and promptly implement IOS.
Isuzu Manila showroomIsuzu Manila executives
Isuzu Manila’s Phase 1 of construction work included the Showroom and Service Fascia, Tower Signage and Sales Reception Area. Whereas Phase 2 which focuses on the intricacies of the interior will be completed by the second quarter of 2022. “Our facility is set to have an upgraded body and paint center to further improve efficiency and quality. We plan to continually expand our services for years to come and ultimately deliver the best customer service to both existing and new owners,” Fetalvero added.
“Our dealer expansion and renovation program is rolling as planned, although with a bit of a delay brought by the pandemic, we assure our customers nationwide that Isuzu will be renewing its facility to serve them better. Isuzu’s ultimate goal is to achieve ‘Customer Success’ and with the new Isuzu Outlet Standard, this will cover all areas from the facility to the over-all flow of operations within the dealership,” said IPC President, Hajime Koso.
“Isuzu Manila’s reopening is all but perfect timing for the recent launch of the All-New Isuzu mu-X and the coming holiday season. The dealership is more than ready to accept more clients and test drive appointments, following our strict safety and health protocols as always,” Koso added.
Be in the know of the latest news and releases by visiting the official Isuzu Philippines website and Facebook page.
Isuzu Philippines Corporation (IPC) has officially launched the second generation mu-X today. After being introduced globally first in Thailand in October 2020 and then in Australia in July 2021, the Philippines, now, is the first left-hand drive (right-hand traffic) market where the next generation Isuzu mu-X has been rolled out. IPC product planning head Robert Carlos confirms that this move indicates the significance of the Philippine market where sales of the latest D-Max pickup model that they introduced last year–basis of the new mu-X SUV–was better than in Australia.
Like the new D-Max, the latest mu-X features improved 1.9 liter RZ4E and 3.0 liter 4JJ3-TCX turbodiesel engine options. At 2855mm, its wheelbase is now the longest among those of Japanese branded mid-size, body-on-frame SUV’s. And, while that long wheelbase makes it among the largest in its class, its re-engineered body and chassis also make the new mu-X among the least heavy with curb weight numbers starting at 1,820kg.
The new Isuzu mu-X will be on offer through IPC’s dealers starting tomorrow, September 23, with the following variants and corresponding list prices (in PHP millions):
3.0L 4×4 LS-E AT
P2.45M
3.0L 4×2 LS-E AT
P2.10M
3.0L 4×2 LS-A AT
P1.90M
RZ4E 4×2 LS-A MT
P1.77M
RZ4E 4×2 LS AT
P1.59M
Press Statement by Isuzu Philippines Corp., “Take the lead on and off the road with the all-new Isuzu mu-X,” 22 September 2021:
The All-New Isuzu D-MAX in Marrakesh Brown one of two new color selections for the model
Isuzu Philippines Corporation (IPC) officially debuted the long-awaited All-New mu-X in the local market last September 22, 2021. The second generation of Isuzu’s 7-seater SUV exudes quintessential luxury while retaining the brand’s heritage when it comes to reliability and power.
“With the introduction of the New Isuzu D-MAX early this year, much anticipation and excitement has been created for the mu-X, which has become one of the leading SUVs in the market, due to its versatility, durability, and over-all reliability,” said IPC President, Hajime Koso. “Finally, the long wait is over, get ready to be impressed and moved with a mu-X that will give you confidence and pleasure to drive. A mu-X that we’ve never seen before, one that will definitely push you further to ‘TAKE THE LEAD’”, he added.
DESIGN CONCEPT
Based on two engineering concepts, the first being “ROBUST”, a term highly reminiscent of the toughness of the All-New D-MAX, representing Isuzu’s identity which comprises of innovation, performance, and safety. The latter being “EXCLUSIVE”, unique to the full model change mu-X, symbolizing precision, excellent craftsmanship and pleasure of ownership.
Its latest styling is defined as “EMOTIONAL” and “SOLID” that capture the delight of owning an SUV that is dependable beyond the average necessities. With enhanced levels of comfort and luxury, the All-New Isuzu mu-X conveys a feeling of la dolce vita inside and out to keep drivers excited whether they are on or off the road.
Rear Combination LED Tail lamps with 3D Dynamic “Winglet” design compliments the wide rear20-inch alloy sheels based on an Ice Axe motif with 265/50R 20 tires (LS-E only)
Sporting a new world cross front grille design that showcases the brand’s identity transitioning to a progressive nonetheless sophisticated character. This is more evident in the refreshed look of the rear end and bolder tailgate badging that shows a more advanced look with an elegant yet strong stance.
The interior is equally impressive thanks to the intricate and smart design. Designed to appeal to human response sensors making it a pleasurable space to spend time in for both the driver and passengers. There is a mix of multiple materials that visually compliments the silhouette of the All-New Isuzu mu-X. The leather wrapped steering wheel and gear selector are designed with the driver in mind for a relaxed and enjoyable experience when behind the wheel. The inner door trims along with the door and console arm rests have thick, soft materials and were re-shaped to maximize occupant comfort.
LUXURY & CONVENIENCE
This iteration of the mu-X is the most driver-centric and luxurious ever made. Thoughtful features can be found from front to end. Starting with the driver’s instruments, the gauges have crystal-like scales that mimics a finish typically seen on elegant time pieces. The steering wheel diameter was reduced to 375-mm from 382-mm with a telescopic adjustment of 20-mm for a more comfortable driving position and easier maneuverability.
New customizable multi-information display
Functionality and storage solutions were also developed in detail. There are 12 cup holders and those that are located by the door pockets can fit a 1.5-L bottle, those at the folding armrest in the 2nd row features a clever slide-away tray the can hold smart phones while charging or double as storage for small items and those at the 3rd row feature a snugged fit at the dedicated arm rest.
On to infotainment and connectivity, the All-New mu-X now has a 10.1-inch full touchscreen display that is Apple CarPlay and Android Auto compatible. It also has an 8-speaker system with JVC Kenwood tweeters mounted unto the rear doors, for enhanced sound quality even from the back. Power outlets can be found not just at the lower dash up front but now also at the center console with a dedicated rear 220V and dual 2.4A USB charging ports to cater to on-the-go passenger needs for their smart phones or other gadgets.
10.1-inch display with Apple Car Play and Android Auto220V (LS-E only) and USB
Structurally, the B-Pillars were adjusted forward by 25-mm for additional leg room and now have assist handles for extra support when boarding in and out of the rear doors. Whereas the C-Pillars are made narrower, and its rear quarter bottom glass edge lowered so there is continuity of visibility making the driver’s field of view greater versus the previous. Second, third row seats have wider new designs, increased seat cushions and width, larger headrests with higher height adjust levels while still allowing child seat mounting.
Luggage space is superior in terms of volume capacity – a full-size golf bag can even fit horizontally. Unfolding the seatback is now also more user-friendly due to the optimization of the lift strap position and elimination of the lever lock mechanism. Improvements were also made on the roof rails, for better compatibility with after-market equipment and increased load capacity from 60-kgs to 100-kgs, together with the sidesteps, having wider food tread area for easier entry and exit. The All-New mu-X assures that you have ample space good for 7 adults plus luggage or weekend gear as needed.
Power tailgate with jam protection (LS-E only)
Several nifty features that were well received by customers from the All-New D-MAX are carried over to the mu-X. One of which is the Passive Entry and Start System (PESS) that include a Welcome Light, which is triggered when the driver approaches the SUV with the key, the interior light automatically turns on within 2 meters, and a Walk Away Lock, which is activated when the driver leaves the vehicle with the key, the SUV locks automatically once beyond 3 meters.
OUTSTANDING PERFORMANCE & 5-STAR SAFETY
Isuzu takes pride in being the leader for diesel engine technology. At the heart of the All-New mu-X is the new 4JJ3-TCX turbo engine with a 6-speed automatic transmission. This drivetrain produced 190 PS of power and 450 Nm of torque for smooth, effortless acceleration even when you need to carry or tow heavy load. On the other hand, specific variants equipped with the RZ4E-TC engine, now has improved performance due to better exhaust emission creating lower levels of noise and vibration as well as further increasing engine reliability and fuel economy.
The chassis of this latest model of the mu-X also now has larger side rails and has been reinforced through an 8-Cross Member design to not just increase torsional rigidity but also safety for added protection in the event of a side or rear collision. Not only that, both front and back suspensions have been redesigned to minimize body rolls when cornering ensuring driver confidence not to mention a more relaxed cabin. Standing at 1,822-mm and is 2,855-mm long, which is 10 mm less and 25 mm more respectively than its predecessor. With its reliable steel underbody protection and a wading depth of up to 800-mm, wherever you plan to go, the mu-X will take charge.
Built to conquer any terrain with ease. The Terrain Command Select Dial lets the driver switch between 2WD-high and 4WD-high when at 100kph or select 4WD-low to further increase traction and control. For off-road enthusiasts, the Rough Terrain Mode brings their experience up a notch. It is a driver aid that maximizes drivability when faced with technically challenging and slippery conditions.
5-star safety features by ASEAN NCAPElectronic parking brake with auto hold
“Intelligent Safety” was also one of the top priorities in developing the brand-new mu-X, which achieved a 5-star ASEAN NCAP rating. Loaded with an array of passive and active safety systems bannered by Isuzu’s Advance Driver Assist System. Commonly referred to as ADAS, it was first introduced in the country through the All-New D-MAX.
Employing state-of-the-art smart duo stereo cameras and sensors that constantly monitor your surrounding environment to alert on potential dangers. The 12 ADAS functions cover pre-crash detection, rear and side assist detecting obstacles, parking aid especially on tight spots and post-crash recognition in cases of unforeseen accidents. They are as follows:
Forward Collision Warning (FCW)
Lane Departure Warning (LDW)
Autonomous Emergency Braking (AEB)
Automatic High Beam (AHB)
Turn Assist
Blind Spot Monitoring (BSM)
Mis-Application Mitigation
Rear Cross Traffic Alert (RCTA)
Adaptive Cruise Control (ACC)
Parking Aid
Manual Speed Limiter (MSL)
Multi Collision Brake (MCB)
3 years warranty or 100,000-kms, comes as standard for the All-New mu-X. There are also 3 options namely the LS (Luxury Style), LS-A (Luxury Style Advance) and top of the line LS-E (Luxury Style Elegance) in addition to a range of colors, including 2 new ones, for customers to choose from:
Marrakesh Brown (new)
Satin White Pearl (new)
Onyx Black
Mercury Silver
Splash White
* For illustrative purposes only, specifications and availability differs per variant.
“The All-New mu-X is the result of years of research and paying attention to our customers’ feedback, so that ultimately, we can introduce to you the best version of your favorite SUV,” added Koso.
PRICING AND VARIANT
The All-New Isuzu mu-X is available in both 4×4 and 4×2 variants to suite different customer lifestyle, price are as follows; Isuzu mu-X 3.0L 4×4 LS-E AT P 2,450,000; Isuzu mu-X 3.0L 4×2 LS-E AT P2,100,000; Isuzu mu-X 3.0L 4×2 LS-A AT P1,900.000; Isuzu mu-X RZ4E 4×2 LS-A MT P1,770,00 and the Isuzu mu-X RZ4E 4×2 LS AT P1,590,000. Shipping and handling charges are not included (provincial dealers).
With all these elegant design features, outstanding performance and 5-star safety features, the All-New Isuzu mu-X is ready to take on the whatever challenges lies ahead, coupled with Isuzu renowned durability and reliability, this new SUV will definitely push its driver further to TAKE THE LEAD.
Learn more about the All-New Isuzu mu-X through Isuzu PH’s official website, while the digital launch can be re-watched via their official channels on Facebook and YouTube.
B.M. Domingo Motor Sales (BMD), operator of Isuzu Philippines’ longest running dealership network in northern Luzon, commemorates their 44th anniversary by reopening their redesigned Isabela dealership. The new Isabela storefront now features the Isuzu Outlet Standard (IOS), the leading truckmaker’s current retail branding concept that BMD led the country in using with their Isuzu Iguig dealership that relocated from Tuguegarao back in October 2019.
Press Statement by Isuzu Philippines Corp. (IPC), “IPC celebrates the reopening of Isuzu Isabela with new IOS design: Held last August 13 in commemoration of BMD Motors’ 44th Anniversary,” 2021:
Isuzu Isabela located at 349 Maharlika Highway, San Fermin, Cauayan
Isuzu Philippines Corporation (IPC), with and through B.M. Domingo Motor Sales, Inc. (BMD), celebrates the reopening of Isuzu Isabela last August 13, 2021, as Isuzu’s latest dealership adopting the Isuzu Outlet Standard (IOS). The reinauguration was held to also commemorate BMD’s 44th anniversary as a franchised dealer of Isuzu trucks and vehicles. Over the years, the said group has earned a reputation as one of the brand’s most trusted partners and helped extensively expand its reach in the Cagayan Region and Central Luzon in the provinces of Nueva Ecija, Bulacan and Tarlac.
Aside from having customer satisfaction at the heart of its operations, openness to modernization and adaptability drives BMD’s longevity. These were evident during the establishment of Isuzu Iguig in Cagayan wherein the facility and work force were uprooted from Tuguegarao but still managed to become the first in the country to showcase the IOS design in October 2019. Isuzu Iguig since then has lived up to being a responsible partner to its community by giving aid in COVID-19 relief operations and to date, joined by the just remodeled Isuzu Isabela, is in support of the brand’s transition to a more customer-centric philosophy.
Isuzu Iguig can be found at the National Highway of Barangay Sta.Teresa
“We at BMD Motor Sales, together with Isuzu Philippines, recognize the important role of showrooms in helping customers decide on possibly one of their biggest purchases in life. We must adapt to the changing times – new technology, new competition, new ways of doing business. That is why we make investments on current innovations that will better cater to the in-store needs of our clients as well as improve the work experience of our employees for years to come.” says Ms. Maria Rizalina who is Isuzu Isabela’s Branch Manager. “Equally important to sales is after sales which is an intrinsic element in the industry. Therefore, expect our service reception, parts counters and workshops will also soon be completed.”
L-R: Hon. Bernard Faustino M. Dy, Mayor of Cauayan; Ms. Maria Rizalina D. Mijares, Branch Manager of Isuzu Isabela and Ms. Marie Antonnette D Mijares, Assistant Branch Manager of Isuzu Isabela
Isuzu Isabela’s new IOS Showroom and Service Center has a total floor area of 2,854-sqm which also houses a mezzanine and a 2-floor Parts Warehouse. On display are 1 commercial vehicle (CV) and 3 light commercial vehicles (LCV) while the workshop can accommodate up to 12 LCV units. A separate Truck Center, with a total floor area of 1,745-sqm, could also be found as an extension of the main lot which has another showroom with 2 CVs and additional service bays for 4 LCVs and 4 CVs.
Isuzu Isabela’s Vehicle Showroom and Genuine Parts and Accessories Display
Though not in attendance because of community quarantine restrictions in the National Capital Region, IPC President Hajime Koso sent his virtual greetings and said “We are very proud of the BMD Group for continuing to capture the Cagayan Region market by providing not just good sales but excellent aftersales service that keeps our clients satisfied and loyal to the brand. IPC is confident that this new IOS design concept will bring not just more sales but more importantly elevate our clients’ experience resulting to utmost Customer Success.”
Find out about more news through the official Isuzu Philippines website and latest announcements and promos via Facebook.
Isuzu Philippines continues to recognize service excellence among their dealers with the recently and virtually held 16th Isuzu Service Skills Olympics (ISSO). At this year’s event, Isuzu Bulacan topped the list of best performers which included Isuzu Pasig, Isuzu Iloilo, Isuzu Makati and Isuzu Cabanatuan.
Press Statement by Isuzu Philippines Corp., “Isuzu Bulacan Recognized As Overall Dealer Grand Champion During Ipc’s First Virtual Isuzu Service Skills Olympics,” 2021:
Isuzu Philippines Corporation (IPC) virtually concluded its 16th Isuzu Service Skills Olympics (ISSO) through an official awards ceremony last June 11, 2021. ISSO tests the knowledge and skills of service technicians, service advisors, and parts staff coming from Isuzu dealerships nationwide.
“It is very unfortunate that we cannot do our usual ISSO face to face. However, this year, we strive for excellence as we intend to continue to improve the technical skills capabilities of all aftersales staff and personnel,” said Mr. Wataru Miyamoto, IPC’s Vice President for Aftersales. “This pandemic caused a major disruption to our business. Please allow me to express my sincere appreciation to our dealers for all your continuous support to our ongoing aftersales programs despite these trying times,” he added, addressing the dealer participants.
IPC President Hajime Koso was also in attendance and congratulated the group not just for a successful ISSO run but also for the back-to-back achievement of a Triple Star Rating in the annual aftersales performance evaluation of Isuzu Motors Limited (IML). “Only 5 out of 33 countries worldwide received the esteemed rating. Being 1 of the 5 to receive the award proved that all the aftersales activities of the Philippines are of high caliber and top of the class in Isuzu network’s standard around the world. This will not be made possible without the efforts and cooperation of our dealers,” he said.
The local contest comprises of 3 categories that are joined by different aftersales team members. Each have equivalent weighted points that are used to determine the Dealer Grand Champion. This year’s individual honors went to:
1. PARTS STAFF
2. SERVICE ADVISOR
3. SERVICE TECHNICIAN
Upon deliberation, listed below are the top 5 performers among the participating dealers:
RANK, Dealer
1, Isuzu Bulacan
2, Isuzu Pasig
3, Isuzu Iloilo
4, Isuzu Makati
5, Isuzu Cabanatuan
Isuzu Bulacan received the coveted title due to their consistent contributions. They were represented by:
IPC congratulates all awardees and is looking forward to new dealers joining future installments. Preparations are already underway for the I-1 Grand Prix – Isuzu World Technical Competition to be held, also digitally, from November 24 to 26, 2021 which will be participated by other Isuzu distributors in other parts of the world.
Visit the Isuzu Philippines’ promos page to know the latest aftersales offers or the owner’s guide to learn more about the expert care given to Isuzu vehicles and trucks.
Major e-commerce operator Shopee Xpress has expanded its logistics fleet with the addition of more than a dozen Isuzu NMR85H light-duty trucks turned over by Isuzu Philippines in Shopee’s eye-catching livery.
Press Statement by Isuzu Philippines Corporation, “Shopee deliveries now made even more reliable with Isuzu: NMR85H trucks ready for use by the country’s leading e-commerce platform,” 2021:
Parañaque City–Isuzu Philippines Corporation (IPC) turned over NMR85H aluminum van trucks to SPX Philippines Inc. (Shopee Xpress) last Monday, July 5, 2021. These new fleet additions will bolster the integrated logistics service of Shopee, the country’s leading and most popular e-commerce platform.
L-R Front: Mr. Joseph Bautista, IPC Sales Division Head; Mr. Shojiro Sakoda; IPC Executive Vice President; Mr. Melvin Feraer, SPX Philippines Inc. Middle Mile Lead and Ms. Maecie Oboza, SPX Philippines Inc. Middle Mile Lead |L-R Back: Mr. Mario Ojales, IPC DS-A Department Head; Mr. Angel Enrico Wambangco, Isuzu Pasig Branch Manager; Mr. Alejandro Paguio, IADI Chief Operating Officer and Mr. Toshiki Oshige, IPC DS-B Section Head
“On behalf of Isuzu Philippines Corporation, thank you to Shopee Xpress Philippines for trusting us to become their new, responsible partner. With the NMR’s tried and tested DNA, we are confident that they will be able to achieve their goal of safe and seamless deliveries in the fastest time possible,” said Mister Shojiro Sakoda, IPC’s Executive Vice President.
Shopee Xpress serves as the standard delivery option for the said online marketplace that aims to efficiently ship items to not just ensure timely distribution but also faster payout among sellers. “From here on, Isuzu is looking forward to contributing to a more enjoyable e-commerce experience to Shopee sellers and customers through the NMR’s proven reliability and versatility on the road,” adds Mr. Joseph Bautista, Sales Division Head, who joined Mr. Sakoda during the official ceremony alongside Mr. Alex Paguio, Isuzu Automotive Dealership, Inc.’s (IADI) Chief Operating Officer, who was chiefly responsible in sealing the partnership.
The NMR85H is powered by a 4JJ1-TCC Euro IV diesel engine having a maximum power of 124 PS and torque of 354 N-m and has a 14-feet rear body. These engine and body configuration are suited to safely carry high volume cargoes ideal for Shopee Xpress who places importance in providing utmost care and handling especially when transporting from one hub to the other. On top of these is Isuzu’s wide dealer network that offer readily available parts as well as expert aftersales maintenance and care for end-to-end support in productivity of operations.
Martin Yu, Director at Shopee Philippines, said, “Isuzu is firmly anchored on customer satisfaction, and that is something we value at Shopee. Shopee Xpress is proud to partner with Isuzu in ensuring the overall online shopping experience is reliable, exceptional, and satisfactory for all our stakeholders. With a brand-new middle mile fleet of durable and dependable NMR Trucks from Isuzu, we are able to operate efficiently and effectively as we deliver goods from sellers to buyers.” To learn more about Isuzu’s range of trucks and how each can be tailored fit to meet business needs, visit your nearest Isuzu dealership or inquire at the official website.
With the recently introduced Traviz, Isuzu Philippines manages to enter a new segment, globally, and re-enter an old one, locally. With the Traviz, Isuzu expands their market to include 3-ton lightweight trucks notched under their existing light-duty haulers. And, now, particularly with the utility van (UV) configuration of the Traviz, Isuzu revisits their niche in the old Asian utility vehicle (AUV) market, bringing back a classic Jeepney-like configuration that predates that of the bestselling Crosswind wagon they were compelled to retire in 2018.
New lightweight truck for developing markets
Ironically, for the country’s top truck brand, the Traviz is their first hauler in the 2.5 to 3 ton gross vehicle weight (GVW) range. Before this lightweight truck was introduced, Isuzu’s range reached down only as far as the 4-ton NLR77 that they’ve configured, at one point, as the rather large multi-purpose UV-bodied Flexitruck.
Named the TRAGA for Indonesia which Isuzu figures to be a growth driver for the world’s light commercial vehicles market, they didn’t even have their own in-house model until the new lightweight truck was introduced for the first time globally in April 2018. For decades, they had instead marketed the Isuzu Bison, a re-badged Mitsubishi L300 with an Isuzu engine.
Indonesia’s TRAGA was purpose-built for developing markets by the Isuzu Group and their Isuzu Global CV Engineering Center (IGCE)–the group’s designated truck engineering unit for emerging markets. In their press statement about the global launch from Indonesia, Isuzu Motors Limited described the TRAGA as a “full-fledged lightweight truck” developed by adopting “commercial vehicle technologies accumulated within the company based on the D-MAX pickup truck.”
They seem to want to emphasize that for the TRAGA/Traviz they started with the rugged engineering of their usual 4 tons and heavier truck platforms and scaled this down to LCV weights and payloads based on their experience with their popular D-MAX pickup. In their product launch press statement, they assert that the TRAGA/Traviz features a robust and spacious cabin based on that of their N-series light-duty trucks, and a rugged ladder frame based on that of the D-MAX pickup. Their engine choice for the new lightweight truck? The classic Isuzu 4JA1-L low boost turbodiesel–the engine that also powers the Crosswind AUV as well as the re-badged Bison that they’re replacing.
The new, Euro IV compliant Blue Power 4JA1-L low boost turbodiesel with CRDi fuel injection
Shortly after the TRAGA was introduced globally out of Indonesia in April 2018, Isuzu Philippines previewed it here during that year’s Philippine International Motors Show (PIMS) in October 2018. The exhibition was meant for measuring local interest and enough such interest was observed to fast track adapting the new model to this market. In record time, the right-hand drive Euro II TRAGA was localized as the left-hand drive Euro IV Traviz for a Philippine launch a year later in November 2019.
Here, it now competes in a new segment (for Isuzu) that’s been dominated by the 2.5 ton Mitsubishi L300, and the 3.0 ton Kia K2500 and Hyundai H100, and where the Traviz’s newer and purposeful engineering yields a best-in-class payload capacity that makes it an ideal platform for all-purpose utility-van (UV) configurations.
Best-in-class with an old AUV configuration
It took some actual wheel time with the Traviz to validate the notion that while it opens a new truck market segment for the big Japanese brand, it also reprises, in fact reinvents, their pitch for this market’s old and defining AUV segment.
Largest and heaviest among its variants with a long wheelbase and fitted out with a utility van (UV) passenger and cargo carrying rear body that made it about 5 meters long, the Traviz L UV was my main vehicle, in fact my only ride, for several days. It had to be for the duration of the lendout because the parking spot I managed to arrange for it boxed in my regular ride–a sub-compact passenger van.
It is a full-fledged truck. Getting into the driver’s seat in that tall, big-boned cab-over cabin, and the bubble-cockpit perspective that rewards the effort, are enough reminder of the Traviz’s truck pedigree. But, paired with a compact rear deck over a relatively short wheelbase, the Traviz is surprisingly maneuverable and fairly easy to keep in the middle of its shipping lane, so to speak–easy to keep out of trouble on tight or crowded city streets.
The Traviz L UV is an excellent city carry-all. Certainly bigger than my usual transport, this 5 meter Traviz configuration is still more compact, and maneuverable, than any mid-size pickup truck that comes to mind, including Isuzu’s own D-Max. And this while having the seating capacity for 18 to 20 people–2 to 3 times more carrying capacity than any three-row SUV’s. And, among those sleek sporty pickups and SUVs, the Traviz’s greater utility seems self-evident and even … generic.
This country’s “utes” aren’t the pickup trucks of developed countries like the US, Canada and Australia (and certainly not the mid-size SUVs that are based on pickup truck platforms). Pickups (and SUVs) cost too much for the purposes of most end users. Observe how the market’s more successful models needed gussying up into premium sporters–touches to distinguish these as stylish on and off-road vehicles for upper bracket buyers.
End of the day, pickups and SUVs will never seat the minibus-load of people we expect real utility vehicles to transport when needed. It must be the jeepney archetype that’s behind this. A passenger jeepney is more useful than an owner-type, after all. So, here, our utes follow the jeepney template: a truck’s bench seating up front and rear seating that’s side-facing (allowing the vehicle to seat ten or more folks), and that’s foldable (making room for cargo that’ll put food, or eventually be food, on the table).
It’s a configuration that’s been tested and proven by the slew of first-wave AUVs that emerged from the country’s Progressive Car Manufacturing Program in the 1970s (AUVs with simple-stamped jeepney-type bodies like the Toyota Tamaraw, Ford Fiera, Mitsubishi Cimarron and GM Harabas). And it’s an AUV format that persists now with the decades-old Mitsubishi L300 with FB body (meaning UV, like “Frigidaire” is to “refrigerator”) that replaced the Cimarron, as well as with the newer Kia 2500 Karga and Hyundai H-100 Shuttle utility vans.
Now, among its Mitsubishi, Kia and Hyundai rivals, the Traviz with its newer truck engineering is the only one that can take on the heavy burden of a UV rear body and still retain a useful payload of over 1 ton (with a 450kg UV rear body, I estimate the Traviz L’s net payload to hover at around 1,200kg).
Back to basics
On the global stage, the 3 ton Isuzu Traviz gives the top truckmaker a firm foothold in the lightweight truck segment. An excellent move by all accounts since it opens up a whole new segment that’s been untapped here and just perfunctorily served in other markets with a re-badged Mitsubishi mainstay. But here where our jeepney-influenced and AUV-educated sensibilities make us expect all lightweight and light-duty truck platforms to have UV rear body configurations, the Traviz also represents an industry giant’s next pitch at an old segment.
Its first generation launched as the HiLander in 1991 before being renamed for its second generation iteration in 2000, Isuzu’s wildly successful Crosswind is actually a latecomer to this market’s trademark AUV segment. They missed by several decades the 1970’s first wave of simple-stamped jeepney-type truck AUVs. Now, with the Traviz, Isuzu gets a chance to turn back the clock.
Speculation on whether they’ll bring back the Crosswind with the Traviz’s updated Euro IV compliant 4JA1-L diesel engine can stay just that … speculation. The 3 ton Traviz with UV rear body is already aimed straight at the basic, more pragmatic first-wave AUV segment where entrepreneurial customers use their utes for small and medium scale businesses as well as for big family transport. Coming from the Crosswind sporty status symbol ute, Isuzu and their customers are now challenged by the Traviz to consider a tough big-boned breadwinner AUV instead.
Editor’s note: stay tuned for a second feature that answers how a de-tuned Euro IV diesel from the 2.2 ton Crosswind succeeds at putting precise power to the 3.0 ton Traviz saddled with a 0.4 ton UV body.
In an official statement issued yesterday, Isuzu Philippines and Pilipinas Shell report having renewed their existing partnership for two more years. Originally struck up in 2018, the co-branding arrangement between the major players will remain in effect until 2023.
Isuzu Philippines president Hajime Koso expressed their appreciation of Shell’s leadership in modern and sustainable energy. And, Shell vice president and general manager for mobility Randy del Valle acknowledged that partnership with diesel-icon Isuzu puts them in league with a kindred innovator.
Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu Philippines Corporation and Shell Fortifies and Extends Partnership Until 2023,” 2021:
1 June 2021—Isuzu Philippines Corporation (IPC) today officially entered in a two-year partnership agreement with Pilipinas Shell Petroleum Corporation (PSPC). Though the conventional contract signing ceremony did not take place, the fortified relationship between the two organizations signifies a joint commitment to help Filipinos safely adapt to the new normal on and off the road.
“We are very pleased to again be working side by side with Pilipinas Shell in fulfilling our mission to become ‘responsible partners’ in service of Filipino motorists. At IPC, we value progressive thinking and engineering when it comes to our commercial and light commercial vehicles, so we are glad to be working closely with them who are considered industry pioneers when it comes to sustainability and modernization,” according to Mister Koso, President of IPC.
Represented by Mister Randy Del Valle, Vice President and General Manager for Mobility, PSPC expressed excitement in continuing an even stronger partnership with the country’s leading automotive and truck brand when it comes to diesel engine. Mr. Del Valle says “With the renewal of the partnership of IPC and Shell that has started since 2018, we would be able to continue to give value to new Isuzu drivers by providing access to quality fuels, lubricants and convenience retail items through the Shell Go+ Platform. We believe that this partnership is mutually beneficial for both Shell and IPC as both are in the forefront of innovation in their respective fields.”
Co-branded ad hocs in the past like the Isuzu 4×4 Xtreme Xperience, Isuzu Eco Run and Isuzu caravan displays at select Shell outlets plus some new initiatives on mobility and technology will take place once the situation permits.
Every brand new Isuzu vehicle or truck owner will also still receive a “Welcome Kit” containing a Shell Go+ card with an initial balance of five hundred pesos. This enables customers to be part of a Loyalty Program wherein members get to earn and redeem reward points in Fuels, Convenience Retail Products at Select / Deli2Go and Lubricants on every Shell station visit. Aside from that, by using the same card, members may also avail of 24/7 free roadside assistance by Ibero Asistencia and 10% off on Motolite Batteries (terms and conditions apply).
Isuzu Philippines Corp. (IPC) has formalized their dealership agreement for Isuzu Subic with Velocity Motor Sales Corporation (VMSC). Located at the former marshalling yards across from Subic Bay Gateway industrial park, construction of the new storefront will be completed in a few months. Once operational, Isuzu Subic becomes the leading truck brand’s 47th dealership in the country, putting them within a stone’s throw of their goal with their “road to 50 dealerships” campaign.
The dealership agreement and eventual opening of Isuzu Subic come despite apparent difficulties caused by the current global health crisis. It’s been 22 months since they broke ground at Isuzu Subic’s site in 2019–the protracted period caused by the series of lockdowns for the global health crisis that started less than 8 months later in March 2020.
The determination to move forward with the new dealership in the face of the current health crisis is testament to Isuzu’s high regard for the Subic market. First communicated in the press statement for the groundbreaking event in 2019, IPC president Hajime Koso, now reiterates that, “Subic is primed to become the most competitive international services and logistic center in Southeast Asia, continuously leading to be one of the country’s major economic engines receiving numerous investment projects.”
Koso updated this observation in light of the global health crisis, saying: “Despite some unrealized revenue targets as a result of the pandemic, the city remains thriving especially its trading and shipment industries. Isuzu Subic is our response to the growing transportation requirements in Zambales most especially for trucks as IPC begun expansion so as to contribute to our customers’ success.”
In synch with Isuzu’s intentions, VMSC president Jason Hao put the current crisis in perspective, saying: “Velocity Motors will persevere and see to it that we will uphold Isuzu’s commitment to Filipinos here in Subic. Being in business for over 40 years, we have been witnesses to the cycles of industry and commerce in the region being in constant evolution, more so now in transition to the ‘new normal’. But we are in this for the long haul and believe that winners are tested and built through time.”
Press Statement by Isuzu Philippines Corp. (IPC), “IPC Officially Welcomes Velocity Motor Sales Corporation Through Historic Virtual Dealer Agreement Signing For Isuzu Subic,” 2021:
Isuzu Philippines Corp.: (L-R) Mr. Hajime Koso, President and Mr. Yasuhiko Oyama, VP Sales
Velocity Motors Sales Corporation: (L-R) Mr. Jeffrey Hao Lin, Director, and Mr. Jason Hao, President and Director
20 May 2021, Manila—Isuzu Philippines Corporation (IPC), today, led by its President, Mr. Hajime Koso, formally solidified its partnership with Isuzu Subic under Velocity Motors Sales Corporation. In view of the ongoing pandemic, both have mutually agreed to hold the contract signing ceremony virtually making it a first in the organization’s history.
“IPC officially welcomes Velocity Motors Sales Corporation to our growing network. As you may all know, we are on our “road to 50 dealerships” and today seals our 47th outlet nationwide. We have been wanting to further establish our presence in Zambales so thank you to Velocity Motors for partnering with us in capturing the market and being part of our expansion project. We are committed to continuously provide the best products and services in our new home in Subic, Koso says.
The aforementioned group, represented by Mr. Jason Hao, President and Director and Mr. Jeffrey Hao Lin, Director, is highly recognized for their expertise and achievements when it comes to trucks and bodybuilding in the northern coast of Central Luzon. “Isuzu is without a doubt the undisputed number one brand for trucks and equally successful in the SUV and Pickup segments. At Velocity Motors, we choose to invest only in the best and IPC is such in its circle of competence,” according to Hao. “Headed by Mr. Koso, we are confident that IPC will always choose the best balance of products and systems of operations for its clients, shareholders, and us dealers ensuring success for years to come.”
Isuzu Subic’s 3,799-sqm dealership will follow the Isuzu Outlet Standard (IOS) and include a display showroom, a customer mezzanine and parts warehouse. Although the main area already holds a 1,380-sqm service workshop that caters to both commercial and light commercial vehicles, there will also be a dedicated 1,518-sqm off-site space with a preparation bay and paint booth for body repairs in an effort to accommodate more vehicles, especially trucks, that require heavy-duty maintenance.
IPC was recently recognized by Isuzu Motors Limited in Japan for earning Triple Stars in the 2020 Aftersales Awards. Only four other distributors and dealers in the six regions around the globe was awarded the top rating. The company strives to sustain this feat in the coming years and Isuzu Subic’s extended facility and increased capacity is just one of several action plans being taken to provide more access to the brand’s highest quality of aftersales servicing and parts fulfillment in the country.
Rising soon at Block 3 Rizal Highway, Subic Gateway District, Subic Bay Freeport Zone, Zambales
“Subic is primed to become the most competitive international services and logistic center in Southeast Asia, continuously leading to be one of the country’s major economic engines receiving numerous investment projects. Despite some unrealized revenue targets as a result of the pandemic, the city remains thriving especially its trading and shipment industries. Isuzu Subic is our response to the growing transportation requirements in Zambales most especially for trucks as IPC begun expansion so as to contribute to our customers’ success”, Koso added.
In parallel, Hao says, “Velocity Motors will persevere and see to it that we will uphold Isuzu’s commitment to Filipinos here in Subic. Being in business for over 40 years, we have been witnesses to the cycles of industry and commerce in the region being in constant evolution, more so now in transition to the ‘new normal’. But we are in this for the long haul and believe that winners are tested and built through time.”
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