In an official statement issued yesterday, Isuzu Philippines and Pilipinas Shell report having renewed their existing partnership for two more years. Originally struck up in 2018, the co-branding arrangement between the major players will remain in effect until 2023.
Isuzu Philippines president Hajime Koso expressed their appreciation of Shell’s leadership in modern and sustainable energy. And, Shell vice president and general manager for mobility Randy del Valle acknowledged that partnership with diesel-icon Isuzu puts them in league with a kindred innovator.
Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu Philippines Corporation and Shell Fortifies and Extends Partnership Until 2023,” 2021:
1 June 2021—Isuzu Philippines Corporation (IPC) today officially entered in a two-year partnership agreement with Pilipinas Shell Petroleum Corporation (PSPC). Though the conventional contract signing ceremony did not take place, the fortified relationship between the two organizations signifies a joint commitment to help Filipinos safely adapt to the new normal on and off the road.
“We are very pleased to again be working side by side with Pilipinas Shell in fulfilling our mission to become ‘responsible partners’ in service of Filipino motorists. At IPC, we value progressive thinking and engineering when it comes to our commercial and light commercial vehicles, so we are glad to be working closely with them who are considered industry pioneers when it comes to sustainability and modernization,” according to Mister Koso, President of IPC.
Represented by Mister Randy Del Valle, Vice President and General Manager for Mobility, PSPC expressed excitement in continuing an even stronger partnership with the country’s leading automotive and truck brand when it comes to diesel engine. Mr. Del Valle says “With the renewal of the partnership of IPC and Shell that has started since 2018, we would be able to continue to give value to new Isuzu drivers by providing access to quality fuels, lubricants and convenience retail items through the Shell Go+ Platform. We believe that this partnership is mutually beneficial for both Shell and IPC as both are in the forefront of innovation in their respective fields.”
Co-branded ad hocs in the past like the Isuzu 4×4 Xtreme Xperience, Isuzu Eco Run and Isuzu caravan displays at select Shell outlets plus some new initiatives on mobility and technology will take place once the situation permits.
Every brand new Isuzu vehicle or truck owner will also still receive a “Welcome Kit” containing a Shell Go+ card with an initial balance of five hundred pesos. This enables customers to be part of a Loyalty Program wherein members get to earn and redeem reward points in Fuels, Convenience Retail Products at Select / Deli2Go and Lubricants on every Shell station visit. Aside from that, by using the same card, members may also avail of 24/7 free roadside assistance by Ibero Asistencia and 10% off on Motolite Batteries (terms and conditions apply).