Author: Gelzon de la Cruz

Fortune Electricar now Kaiyi Auto exclusive Philippine distributor

Gelzon de la Cruz

Kaiyi Auto’s expansion into global markets, particularly in Russia, the Middle East, Africa and Southeast Asia now brings it to the Philippines, naming Fortune Electricars as their exclusive distributor for the country. First established as a subsidiary of Chery Automobile Co., Ltd. of China in 2014, Kaiyi relates to its parent organization as a manufacturer of more economical models featuring electric, hybrid as well as conventional combustion engine powertrains.

Fortune Electricars’  Kaiyi lineup includes: the E-Qute 04 compact hatchback EV with 300km range listed at P0.868M and with 400km range for P0.958M, the E5 mid-sized sedan with turbocharged 1.5 liter engine listed at P0.958M, the X3 Pro sub-compact SUV for P0.968M, and the X7 plug-in hybrid 7-seat SUV with a base price of P1.499M.

Press Statement by Fortune Electricars Philippines Corporation, “Fortune Electricars Appointed as Exclusive Distributor of Kaiyi Auto in the Philippines,” 15 April 2025:

Manila, Philippines – Fortune Electricars Philippines Corporation (FEPC) has been officially appointed by Yibin Kaiyi International Trade Co., Ltd. as the exclusive distributor of Kaiyi Auto in the Philippines. This partnership marks a significant milestone in expanding Kaiyi Auto’s global footprint and brings a new wave of innovation to the local automotive market.

Established in 2014 as a subsidiary of Chery Automobile Co., Ltd., Kaiyi Auto is a forward-thinking automotive brand based in Yibin, Sichuan Province, China. The company manufactures sedans, SUVs, and MPVs, offering both internal combustion engine (ICE) and new energy vehicles (NEVs). With an annual production capacity of 150,000 units, Kaiyi is committed to delivering smart, sustainable, and stylish mobility solutions worldwide.

Bringing a Fresh Lineup to the Philippine Market

FEPC is launching a diverse lineup of Kaiyi vehicles designed to meet the evolving needs of Filipino drivers:

  • E5 – A mid-sized sedan with a 1.5-liter turbocharged gasoline engine, combining sleek design with comfort and advanced convenience features.
  • X3 Pro – A bold and modern subcompact SUV equipped with a high-resolution touchscreen and smart safety technology—ideal for both city and highway driving.
  • E-Qute 04 – A compact battery electric vehicle (BEV) crafted for urban mobility. It features an impressive 410 km range, making it the longest-range EV under ₱1 million in the Philippines.
  • X7 PHEV SUV – A seven-seater plug-in hybrid electric vehicle (PHEV) sports utility vehicle (SUV) with a combined range of 1,200 kilometers. With a starting price of ₱1,499,999, it offers a perfect balance of power, efficiency, and value.

Where to Find Kaiyi Vehicles

Kaiyi Auto vehicles are currently available for viewing at the Kaiyi Auto Philippines showroom in Carkitz Parañaque, located at 89 Ninoy Aquino Avenue, Parañaque City and Kaiyi Auto Bulacan, located at the Focus City Center Building, Narra Road, Tambubong, Bocaue, Bulacan.

Interested in becoming a Kaiyi Auto dealer?

FEPC is actively expanding its dealer network nationwide. To explore dealership opportunities, please contact the team at marketing@kaiyi.com.ph or visit www.kaiyi.com.ph.

Follow us on social media for the latest updates @kaiyiautoph.

AION Y crossover EVs seen being delivered in Makati

Gelzon de la Cruz

Spotted in advance of any official announcement in the country, newly arrived AION Y electric compact crossovers were seen being offloaded from a carrier on a late night delivery in Makati this week. The unheralded arrival  sparks speculation about AION Y’s imminent launch in this market.

Rolling off assembly lines in Guangzhou, China and in Rayong, Thailand, the AION Y was first launched globally in Novemner 2020.  The five-seat, front-motor and front-drive compact crossover SUV mounts a permanent-magnet synchronous motor putting out an impressive 225Nm and 134hp running off a 63.2kWh battery spec’d out for a driving range of 460 to 490km.

Car brand AION is part of the GAC Group in China, that parent organization’s bigger name having already established a significant foothold in the Philippines with their big-boned and fine-trimmed passenger car and sport utility models.

Isuzu’s D-Max Limited with 200-unit production-run brandishes tactical-looking grille, class-topping 260mm clearance

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Isuzu Philippines has rolled out the D-Max Limited, the first factory-accessorized variant of the popular pick-up’s third generation model that was introduced globally in June 2020 and here in March 2021. Priced at P1.580M, the new offering is based on the D-Max’s bestselling P1.460M 3.0 4×2 LS-A AT variant with a P0.120M price bump being asked for: (1) the exclusivity of a limited 200-unit run; (2) new front grille, side and rear treatments; and (3), an enhanced suspension system with mono-tube dampers and solid shackles that raise its ground clearance to a groundbreaking 260mm.

Image from Isuzu Philippines Corporation (IPC)

The new, limited-run offering spotlights the sweetspot in the middle of what is now the D-Max’s 9-variant lineup with its nearly P1M price spread between the P0.917M 1.9 liter RZ4E Single Cab 4×2 MT and the P1.905M top-spec’d 3.0 liter 4×4 LS-E AT. While already based on the popular 3.0 liter 2-wheel drive luxury trim variant, the D-Max Limited’s P0.120M price rise seems offset by more resale points gained from its 200-unit production run. It also helps that all modification accessories on the D-Max Limited come with brand authenticity, having been designed by Isuzu Accessories and Service Parts at their Thai production hub.

Images from D-Max Limited online brochure of IPC

Introduced here in the same week that the face-lifted third generation D-Max was unveiled globally, the Limited’s front grille modification causes the special variant to fork-off earnestly from the original design while keeping it significantly different from the refreshed model with its revised fascia. The Limited’s blacked out grille opens up the venting, eliminating those horizontal upper-grille devices that look like upper fangs on the original design and like upturned tusks on the update. The D-Max Limited’s new grille is more milspec and tactical in comparison to the predatory creature looks on original and facelifted 3rd-gen D-Maxes–we’re saying this is a good thing.

RWD photo from 12 October 2023 launch event

The nitrogen-charged mono-tube shock absorbers mated to its stabilized double-wishbone  coil-sprung front, and to soft-ride leaf springs with solid shackles at the rear, have raised the D-Max Limited’s ground clearance up to an unprecedented 260mm. This is 20mm higher than the model’s top-of-the-line 4×4 LS-E variant’s 240mm (and 13mm more than the 247mm of the previous-generation model’s special 4×4 Boondock variant–itself having mono-tube shocks that raised it 12mm above its stock platform). 

RWD photo from 12 October 2023 launch event

Predictably, many will point out the irony of lifting a rear-wheel driven 4×2 truck this high, possibly lobbying for a 4×4 all-terrain version of this limited-run special. But note that the 20mm upgrade also gets added to the 800mm maximum wading depth asserted by Isuzu for stock variants. And, even with the monsoon season having officially ended this week, images of sudden and paralyzing floods on national roads should remain vivid in buyers’ minds until next year’s drenchers come along, making that 260mm of class-topping clearance a deal-closing feature for the D-Max Limited as an ideal, and ironically premium, all-weather ute.

Isuzu Dasmariñas now Isuzu Philippines’ 49th dealership for country, operator’s 2nd storefront in Cavite

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Isuzu Philippines nears their 50th dealership milestone with the opening of their new storefront in Dasmarinas, Cavite. Isuzu Dasmarinas, their 49th dealership, puts their new Isuzu Outlet Standard design on a full-on facility which features a 3-vehicle showroom, 7 service bays that can each accommodate light vehicles up to oversized heavy-duty trucks. The new outlet,  located at a major juncture on Emilio Aguinaldo Highway, is now the second Isuzu dealership of Iconic Dealership, Inc. (IDI), joining their Isuzu Bacoor operation and replacing their de-commissioned Imus dealership.

Press Statement by Isuzu Philippines Corp., “Isuzu strengthens market presence in Cavite, opens Dasmariñas dealership,” 21 September 2023:

Isuzu Philippines Corporation (IPC) further expands its market in Cavite with the opening of Isuzu Dasmariñas. Operated by Iconic Dealership Inc. (IDI), Isuzu Dasmariñas will be the second dealership of IDI in the province, along with Isuzu Bacoor as they permanently closed their Isuzu Imus outlet focusing only in two cities in Cavite.

(from left) IPC VP for Sales Yasuhiko Oyama, IPC VP for Aftersales Wataru Miyamoto, IPC Executive Vice President Shojiro Sakoda, IPC Tetsuya Fujita, IDI President Toti Zara, IDI COO Alex Paguio and Isuzu Dasmariñas Branch Manager Valance Mauricio

“The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfare, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” said IDI President Toti Zara.

Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 sqm with a spacious showroom that can display up to 3 vehicles including truck and offers an expansive façade with ample parking space for customers. Designed with customer satisfaction in mind, the dealership has a comfortable customer lounge while you wait for your vehicle being serviced in their extensive service shop with 7 service bays that can cater from light commercial vehicles to heavy-duty trucks.

Fully compliant with the Isuzu Outlet Standard, the dealership is aligned with Isuzu’s Global Dealership Standard, giving importance not just in Sales but the over-all customer journey – starting from their inquiry, sales, after sales service and their continuous return to our showroom, this new outlet standard will enable us to provide customer support in every step of the way.

“Considered as of one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years as shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have bigger presence not just in this city but in the entire province in the next years to come. We are confident that with IDI’s expertise in providing excellent customer service, will be able to take good care of our customers in this area similar to other dealerships they operate,” said IPC President Tetsuya Fujita.

The newly opened Isuzu Dasmarinas outlet joins 48 other Isuzu dealerships located across the country, offering their latest line-up of pick-up, SUV and best-selling trucks with world renowned durability and reliability. To know more about Isuzu and their latest product line-up, log on to www.isuzuphil.com.

A kilometer lost for every four minutes of AC idling

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I turns out I burn away a kilometer of travel for every four minutes or so of running my van’s engine just to power the air-conditioner while stationary. Talk about a rude awakening.

I constantly keep track of fuel mileage. After all, any decrease in kilometers per liter I’d observe would signal a need for cleaning, adjusting, replacing or replenishing something on my vehicle. And, all would be good if I didn’t give in to running the engine for minutes on end just to run the AC and get some fleeting relief from the summer heat.

I lead an office-van life, you see, and at some day hours the lighter-jacked electric fan I use simply can’t cut it. I’ve taken to rationing my AC breaks, using my stopwatch to dole out 10 minute stretches of the engine idling and the air-conditioner running with my face just inches from the vents. But, that nod to conservation, that painful shut-off after 600 seconds of cool bliss, begs the question: how much am I giving up in mileage for every minute of guilt-ridden, ozone-burning running in place?

I finally dusted off the old algebra to come up with numbers I could believe and work with. With my 1.2 Liter gasoline-burning minivan, I move around at an average of 40km/h and at 2,500rpm in city traffic. From this I figured out that it takes just 4 minutes and 10 seconds to burn off a kilometer’s worth of fuel while idling the engine to run the AC. This roughly translates to 2 and a half kilometers of travel lost for every 10 minutes of idling, 5 kilometers for 20 minutes, 10 kilometers for 40 minutes, and a major commute’s 15 kilometers for 60 minutes or an hour of idle running.

See below for the math I used … needless to say, precise or not, I’ve taken to short walks outside my vehicle instead switching on the ignition.

A–average time to cover 1 kilometer in city traffic
= (1km / (40km/h/60minute))
= (1km / 0.667 km/minute)
= 1.5 minutes per kilometer

B–average rpm in city traffic at 40km/h
= 2500 rpm or revs/minute

C–average revolutions per kilometer in city traffic
= A x B
= 1.5 minutes/km x 2500 revs/minute
= 3750 revolutions per kilometer

D–idling rpm with AC on
= 900 rpm or revs/minute

E–minutes idling equivalent to a kilometer traveled
= C / D
= 3750 revs per km / 900 rpm
= 4.1667 minutes idling equivalent to 1km traveled

F–schedule of idling minutes to equivalent kilometers traveled
= Total revolutions / C …
10 minutes @ 900 rpm = 9,000 revs –> 2.4 km traveled
20 minutes @ 900 rpm = 18,000 revs –> 4.8 km traveled
40 minutes @ 900 rpm = 36,000 revs –> 9.6 km traveled
60 minutes @ 900 rpm = 54,000 revs –> 14.4 km traveled

Caltex Rewards promo raffles off Ford Ranger Sport pickups

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For Caltex filling station purchases from April 18 to July 17 nationwide, the brand’s loyalty program participants will get the chance to win one of three Ford Ranger Sport pickups or be among 400 winners of 250,000 Caltex Rewards points. Every accumulated PHP500 spending increment until July 17 gives each participant a raffle entry for draws on May 31 for 200 rewards points prizes and on July 21 for another batch of 200 rewards points prizes and for the 3 Ford pickup grand prizes.

Press statement of Chevron Philippines, Inc., “Three Ford Ranger Sport Up for Grabs with Caltex Pickup Your Rewards Promo,” 17 May 2023:

Manila, Philippines, May 17, 2023—Caltex, marketed by Chevron Philippines Inc. (CPI), rolls out its first national promo for this year with Caltex Pickup Your Rewards. From April 18, 2023 until July 17, 2023, every accumulated Php500 spend on any Caltex fuels, automatically qualifies Caltex Rewards members for a raffle entry.

Customers can win a Ford Ranger Sport and/or 250,000 Caltex Rewards points when they gas up at any participating Caltex stations nationwide. 

Three winners will get to take home a brand new Ford Ranger Sport while 400 winners will win 250,000 Caltex Rewards points.

“We are very excited to offer our first national promo this year, Caltex Pickup Your Rewards with amazing prizes for Caltex Rewards members. With this promo, customers can earn regular Caltex Rewards points at the same time they can also get a chance to win a Ford Ranger Sport. At Caltex, we’re continuously finding ways to make our customers’ journey a safe and rewarding one,” said CPI Country Chairman, Billy Liu.

All entries received from April 18 to May 25 can get the chance to be one of the 200 lucky winners of 250,000 Caltex Rewards points on the first draw. Non-winning entries in the first draw will still get a chance to win 250,000 Caltex Rewards points in the second draw and all entries have a chance to win a Ford Ranger Sport. One winner from Metro Manila, one winner from the rest of Luzon, and one winner from Visayas/Mindanao will be picked for the major prize. A customer has a chance to win 1 (one) minor prize and one (1) major prize.  

Raffle Draw DateCut off for Raffle DrawType of Prize to be DrawnCount of Raffle PrizesPrizes
May 31, 2023,
2:00 PM		All entries from April 18 to May 25Minor Prizes200 winners250,000 Caltex Rewards Points
July 21, 2023,
2:00 PM		All entries from April 18 to July 17Minor Prizes200 winners250,000 Caltex Rewards Points
July 21, 2023,
2:00 PM		All entries from April 18 to July 17Major Prizes3 winners2023 Ford Ranger Sport 2.0L Turbo Diesel 6-Speed Automatic 4×2

Caltex Rewards registered members are those who have verified their mobile number and email. Fuel up now at any participating Caltex stations with Caltex Rewards to join. Not yet a Caltex Rewards member? Download CaltexGo app thru Google Play or the App Store or simply register via www.caltex.com/ph/caltex-rewards. To know more about this promotion, visit www.caltex.com/ph/pickupyourrewards. 

Per DTI Fair Trade Permit No. FTEB-163966, Series of 2023

Volvo Group rolls out mobile app for EV accident first responders

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Acknowledging the new dangers of electric vehicle accidents–particularly on carriers hauling heavy combustible cargo while also facing the risk of runaway electrical fires–global truckmaker Volvo has rolled out a mobile app to ensure situational awareness among EV accident responders. The new app provides real-time situational info and guidance on active accident scenes, reinforcing compliance to new safety procedures even among veteran response crews.

Press Statement by the Volvo Group, “Volvo Group launches world’s first electric truck safety app with AR technology for first responders,” 16 May 2023:

Building on its long heritage of safety innovations, Volvo Group is the first truck manufacturer to launch an Augmented Reality (AR) safety app for electric trucks, designed specifically to support first responders in an emergency. The app is developed to deliver instant, valuable information from the electric truck to the emergency services team arriving on the scene to guide them in real-time and ensure safe rescue conditions.

Electric trucks will change the world, not only in terms of making transportation more sustainable, but also in how we drive and interact with the trucks themselves. The technology involved – specifically the high-voltage systems capable of powering a heavy electric truck – is also changing how we regard emergency response, as it requires its own set of new safety parameters and routines.

“Volvo Group’s overall ambition is to deliver 100 percent safe products. We are proud to be at the forefront of the electric truck revolution with high-performing solutions, but we also recognize the importance of ensuring the safety of first responders who are called to an emergency should an incident with an electric vehicle occur,” says Lars Stenqvist, Chief Technology Officer Volvo Group. “The new AR app is a powerful tool that can support the emergency services to quickly and safely secure the site, while minimizing the risk of injury to themselves and others.”

The Emergency Response Guide app, now available for download free of charge from the Android and the Apple stores, provides safety information for all Volvo Group heavy electric truck brands, including Volvo Trucks, Renault Trucks and Mack Trucks. For Mack electric trucks, the AR features will be added during June 2023.   

By using a combination of connectivity, camera, sensors, 3D modeling, and augmented reality overlays, the safety app can provide first responders with a detailed view of the vehicle. It offers information on the location of high-voltage cables, battery packs, and other key components as well as step-by-step instructions on how to safely shut down the electric vehicle’s power supply in case of an emergency.

The safety app has been developed by a team of experts at Volvo Group’s Research & Development facilities in Sweden, France, and the United States. Apart from augmented reality information and 3D models, the app also contains all safety documentation relating to the electric truck, which will be accessible to the app user once the truck is identified.

“The safety app has been tested in a variety of real-world scenarios and has received positive feedback from first responders who have tried it in the field,” says Vincent Barnoux, AR Expert & Business Solution Engineer at Volvo Group.

Volvo Group is committed to promoting the safe and responsible use of electric vehicles and the development of this app is just one example of the company’s ongoing efforts in this area. The Volvo Group is investing heavily in the development of electric vehicle technology and offers a wide range of electric solutions for commercial use.

The new Emergency Response Guide app is available for download from the Apple App Store and Google Play. 

  • Link to Apple App Store (https://apps.apple.com/us/app/emergency-response-guides/id6446833694)
  • Link to Google Play (https://play.google.com/store/apps/details?id=com.Volvo.EmergencyResponderGuide&hl=en_GB&gl=USX)

Suzuki Philippines rolls out S-presso GL AGS with automated manual transmission

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Suzuki Philippines has officially launched the GL AGS variant of their popular S-presso mini crossover now equipped with the automated manual transmission they’ve already fielded in this market with their Celerio and Dzire models.

The launch event held at the Okada Manila yesterday was attended by global Suzuki representatives, Suzuki dealers, their partner banks, S-presso car club members and the motoring press. Noticeably grander than what the introduction of a model variant might warrant, the launch seemed to serve also as a celebration, it being the brand’s first major event after the official “all clear” on the long-running health crisis was declared last month. 

The launch, by all rights, could’ve also celebrated Suzuki having completed the automated gearbox variants for all of their sub-compact five-seaters which include the S-presso crossover, the Celerio hatchback and the Dzire sedan. Listing at an SRP of P660,000, the S-presso GL AGS puts an automated manual transmission option on their lowest priced model (with the exception only of the base variant Dzire).

S-presso crossoverCelerio hatchbackDzire sedanSwift hatchback
GL CVT @ P0.972M
GLP AGS @ P0.819M
GL AGS @ P0.754MGL MT @ P0.758M 
GL MT @ P0.708M
GL AGS @ P0.660M
GL MT @ P0.620MGA MT @ P0.609M

The GL AGS variant also puts an automated shifter on a true crossover rough roader. With a minimum of 180mm between it’s undercarriage and the ground, the S-presso has the highest clearance among their five-seaters with the Celerio having 170mm, the Dzire its 145mm and the Swift down at 120mm (note: their full-on off-roading and high-riding 4×4 Swift is officially a four-seater).

Isuzu Philippines rolls out newest Class 2 modern PUV design

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Isuzu Philippines has presented the latest among several designs for modern Class 2 public utility vehicles, this newest model featuring side doors up front for driver and passenger, making it more similar in layout to the classic jeepney.

Press Statement by Isuzu Philippines Corp., “Isuzu PH presents new PUV Class 2 design to elevate Filipino commuting experience,” 02 May 2023:

Isuzu Philippines Corporation (IPC), one of the pioneer providers of modern public utility vehicles (PUV) in the country, presented its new PUV Class 2 design to Department of Transportation (DOTr) and Land Transportation Franchising and Regulatory Board (LTFRB) at LTFRB NCR Office last April 28, 2023.

The event was well attended by DOTr Secretary Jaime Bautista, LTFRB Chairman Atty. Teofilo Guadiz III, CESE LTFRaB Regional Director II – NCR Atty. Zona Russet Tamayo and Pasang Masda Jeepney Transport Service Corp. President Roberto “Ka-Obet” Martin. On the other hand, Isuzu Philippines was led by its Vice President for Sales Yasuhiko Oyama, Yuchengco Group Head Johnny Fetalvero and Del Monte Motor Works Inc Executive Vice President – Don Morales. Also in attendance were numerous transport cooperatives, suppliers and banks partners.

PHOTO From left: IPC Asst. Division Head for Sales – Robert Carlos; CESE Regional Director II LTFRB-NCR – Atty. Zona Russet Tamayo; Yuchengco Group Head – Johnny Fetalvero; IPC VP for Sales – Yasuhiko Oyama; LTRFB Chairman – Atty. Teofilo Guadiz III; DOTr Secretary – Jaime Bautista; Pasang Masda President – Roberto “Obet” Martin; IPC Dept. Head for CV Sales – Mario Ojales

Integrating the needs of the driver and commuters into the new body design, the new Isuzu PUV now has two side doors for the driver and front passenger, just like the old Jeepneys. Aligned with the updated Philippine National Standard (PNS) Guidelines for Class 2 PUV, the new redesigned panoramic windows, cushioned seats, and new luggage compartments are all designed for the convenience of passengers. As basic parts of the modern PUV, its features also included GPS unit, Automated Payment System, Built-in Monitor and Digital Signboards to name a few. All these features help elevate the commuting experience of Filipinos.

During his speech, Ka-Obet shared to his fellow transport cooperatives the advantages of modernizing their fleet with a reliable brand like Isuzu, “Our chosen PUVs will be our workhorse for decades, so we need a PUV that is durable and can give reassurance to the safety and convenience of our drivers and passengers.”

PHOTO From left (front): IPC Asst. Division Head for Sales – Robert Carlos; IPC Dept. Head for CV Sales – Mario Ojales; Yuchengco Group Head – Johnny Fetalvero; IPC VP for Sales – Yasuhiko Oyama; DOTr Secretary – Jaime Bautista; Pasang Masda President – Roberto “Obet” Martin; LTRFB Chairman – Atty. Teofilo Guadiz III;  CESE Regional Director II LTFRB-NCR – Atty. Zona Russet Tamayo; Office of Transport Cooperatives Chairman – Jesus Ferdinand “Andy” Ortega; ACTO National President  – Liberty de Luna; Del Monte Motor Works Inc. Executive Vice President – Don Morales

From left (back): Euodoo Technologies Inc. President – Julius Evan Zapata; LTOP President – Orlando Marquez; Philippine Cooling Expert Services Corp Vice President – Michael Tagle

Pasang Masda’s strong commitment to uplifting the quality of public transportation has led them to organizing this movement towards modernizing and continuously improving their fleet. Pasang Masda’s fleet only comprised of Isuzu PUVs. They are planning to add more of these newly designed PUVs to their fleet which will be utilized on additional routes within the Metro.

“We all love our old jeepneys due to its durability and reliability, and today, we are providing you the same core values plus more. With the new Isuzu PUV you don’t just get durability, reliability, and fuel efficiency but also an elevated comfort and convenience,” said VP Oyama.

To complete the package, IPC also offers an extensive aftersales support. With its 48 outlets nationwide which are all capable of servicing light to heavy-duty trucks and nationwide parts availability, transport cooperatives will not have to worry about vehicle maintenance and operation downtime. At Isuzu, their purchase is just the beginning of a long-term partnership because IPC together with its dealers makes sure that transport cooperatives will get the most out of their Isuzu PUV.

Follow Isuzu Philippines’ official Facebook page at www.facebook.com/IsuzuPhilippines to get regular updates on the Isuzu brand.

Ride hailer Move It pioneers advertising vests

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Motorcycle ride-hailing service Move It has expanded their business model to offer their rider-partners opportunities to earn from transit advertising.  With their pioneering advertiser vests program, additional revenue streams may be tapped for Move It riders while offering advertisers the ubiquitous and pervasive market reach of wearable ads. 

Press Statement by Move It Philippines, “MOVE IT launches industry-first Advertiser Vest Program, reaffirms its commitment to rider-partners’ economic empowerment–The motorcycle taxi company introduces a new alternative income stream for its rider-partners,” 28 April 2023:

MANILA, PHILIPPINES, 28 April 2023 – In commemoration of the International Labor Day, motorcycle taxi company MOVE IT is doubling down on its commitment to offering viable livelihood opportunities to its rider-partners. To further ensure they are equipped with additional earning opportunities, MOVE IT is introducing the Advertiser Vests Program – an industry-first alternative income stream allowing rider-partners to earn additional income from advertising campaign materials on their safety vests. This program is additive to the existing earning opportunities provided to MOVE IT rider-partners such as in-app bookings and post-service tipping.

“MOVE IT is deeply committed to creating a better life for our rider-partners and their families, and key to that is ensuring that our rider-partners earn a decent and viable living from our platform. By providing them access to various income opportunities, we are optimistic that they can earn more, and succeed in their pursuits. As we offer to commuters a motorcycle-hailing service that is safe, honest, and affordable, we also remain determined to help our rider-partners and their families achieve financial security and stability,” says MOVE IT General Manager Wayne Jacinto.

Through its Advertiser Vest Program, MOVE IT is offering its rider-partners additional earning opportunities to maximize their income. This further demonstrates the motorcycle taxi company’s undivided commitment to providing its rider-partners with accessible, above-par livelihood solutions.

As MOVE IT offers this mobile ad channel to brand partners, it is also taking charge of the production, management, and deployment of the vest ads. Select rider-partners will be issued with the campaign materials for a hassle-free onboarding. Earnings of rider-partners will vary depending on the period of the ad campaign.

A Commitment to the Riders’ Livelihood

MOVE IT ensures that the earning capability of its rider-partners remains at an optimum as it offers guaranteed affordable  fare pricing and a passenger post-service tipping feature. MOVE IT’s solid commitment to the livelihood and welfare of its rider-partners is manifested in the income opportunities, bonus scheme, and insurance packages the company offers them. In a study from the International Labor Organization, approximately 53% of Filipinos are informal workers, so it’s vital to ensure that they have access to viable livelihood opportunities, similar to what is offered by MOVE IT.

MOVE IT implements low commission rates, allowing its rider-partners to take home high net earnings. Furthermore, the post-service tipping mechanism on the app gives riders additional earnings from satisfied passengers. 

The motorcycle taxi company also has its own incentives system that financially rewards rider-partners based on several factors, which include passenger rating and total bookings accomplished. And in any event that a MOVE IT rider-partner meets an untoward incident on the road, they can make claims for benefits and financial assistance as they are equipped with insurance packages.

Lastly, MOVE IT works closely with various brand partners to provide its rider-partners exclusive deals to motorcycle parts and accessories, fuel, maintenance, medicines, and even end-to-end registration packages. Among the brands that MOVE IT works with are Shell, Caltex, Mobil, Tyremart Inc., and Generika.

MOVE IT is also intensifying efforts to attract more rider-partners into its platform as it seeks to serve more Filipino commuters and support the Philippine government in its goal of improving the state of the transport industry in the country, and creating viable livelihood opportunities – at scale, for Filipinos.