With the recently introduced Traviz, Isuzu Philippines manages to enter a new segment, globally, and re-enter an old one, locally. With the Traviz, Isuzu expands their market to include 3-ton lightweight trucks notched under their existing light-duty haulers. And, now, particularly with the utility van (UV) configuration of the Traviz, Isuzu revisits their niche in the old Asian utility vehicle (AUV) market, bringing back a classic Jeepney-like configuration that predates that of the bestselling Crosswind wagon they were compelled to retire in 2018.
New lightweight truck for developing markets
Ironically, for the country’s top truck brand, the Traviz is their first hauler in the 2.5 to 3 ton gross vehicle weight (GVW) range. Before this lightweight truck was introduced, Isuzu’s range reached down only as far as the 4-ton NLR77 that they’ve configured, at one point, as the rather large multi-purpose UV-bodied Flexitruck.
Named the TRAGA for Indonesia which Isuzu figures to be a growth driver for the world’s light commercial vehicles market, they didn’t even have their own in-house model until the new lightweight truck was introduced for the first time globally in April 2018. For decades, they had instead marketed the Isuzu Bison, a re-badged Mitsubishi L300 with an Isuzu engine.
Indonesia’s TRAGA was purpose-built for developing markets by the Isuzu Group and their Isuzu Global CV Engineering Center (IGCE)–the group’s designated truck engineering unit for emerging markets. In their press statement about the global launch from Indonesia, Isuzu Motors Limited described the TRAGA as a “full-fledged lightweight truck” developed by adopting “commercial vehicle technologies accumulated within the company based on the D-MAX pickup truck.”
They seem to want to emphasize that for the TRAGA/Traviz they started with the rugged engineering of their usual 4 tons and heavier truck platforms and scaled this down to LCV weights and payloads based on their experience with their popular D-MAX pickup. In their product launch press statement, they assert that the TRAGA/Traviz features a robust and spacious cabin based on that of their N-series light-duty trucks, and a rugged ladder frame based on that of the D-MAX pickup. Their engine choice for the new lightweight truck? The classic Isuzu 4JA1-L low boost turbodiesel–the engine that also powers the Crosswind AUV as well as the re-badged Bison that they’re replacing.
Shortly after the TRAGA was introduced globally out of Indonesia in April 2018, Isuzu Philippines previewed it here during that year’s Philippine International Motors Show (PIMS) in October 2018. The exhibition was meant for measuring local interest and enough such interest was observed to fast track adapting the new model to this market. In record time, the right-hand drive Euro II TRAGA was localized as the left-hand drive Euro IV Traviz for a Philippine launch a year later in November 2019.
Here, it now competes in a new segment (for Isuzu) that’s been dominated by the 2.5 ton Mitsubishi L300, and the 3.0 ton Kia K2500 and Hyundai H100, and where the Traviz’s newer and purposeful engineering yields a best-in-class payload capacity that makes it an ideal platform for all-purpose utility-van (UV) configurations.
Best-in-class with an old AUV configuration
It took some actual wheel time with the Traviz to validate the notion that while it opens a new truck market segment for the big Japanese brand, it also reprises, in fact reinvents, their pitch for this market’s old and defining AUV segment.
Largest and heaviest among its variants with a long wheelbase and fitted out with a utility van (UV) passenger and cargo carrying rear body that made it about 5 meters long, the Traviz L UV was my main vehicle, in fact my only ride, for several days. It had to be for the duration of the lendout because the parking spot I managed to arrange for it boxed in my regular ride–a sub-compact passenger van.
It is a full-fledged truck. Getting into the driver’s seat in that tall, big-boned cab-over cabin, and the bubble-cockpit perspective that rewards the effort, are enough reminder of the Traviz’s truck pedigree. But, paired with a compact rear deck over a relatively short wheelbase, the Traviz is surprisingly maneuverable and fairly easy to keep in the middle of its shipping lane, so to speak–easy to keep out of trouble on tight or crowded city streets.
The Traviz L UV is an excellent city carry-all. Certainly bigger than my usual transport, this 5 meter Traviz configuration is still more compact, and maneuverable, than any mid-size pickup truck that comes to mind, including Isuzu’s own D-Max. And this while having the seating capacity for 18 to 20 people–2 to 3 times more carrying capacity than any three-row SUV’s. And, among those sleek sporty pickups and SUVs, the Traviz’s greater utility seems self-evident and even … generic.
This country’s “utes” aren’t the pickup trucks of developed countries like the US, Canada and Australia (and certainly not the mid-size SUVs that are based on pickup truck platforms). Pickups (and SUVs) cost too much for the purposes of most end users. Observe how the market’s more successful models needed gussying up into premium sporters–touches to distinguish these as stylish on and off-road vehicles for upper bracket buyers.
End of the day, pickups and SUVs will never seat the minibus-load of people we expect real utility vehicles to transport when needed. It must be the jeepney archetype that’s behind this. A passenger jeepney is more useful than an owner-type, after all. So, here, our utes follow the jeepney template: a truck’s bench seating up front and rear seating that’s side-facing (allowing the vehicle to seat ten or more folks), and that’s foldable (making room for cargo that’ll put food, or eventually be food, on the table).
It’s a configuration that’s been tested and proven by the slew of first-wave AUVs that emerged from the country’s Progressive Car Manufacturing Program in the 1970s (AUVs with simple-stamped jeepney-type bodies like the Toyota Tamaraw, Ford Fiera, Mitsubishi Cimarron and GM Harabas). And it’s an AUV format that persists now with the decades-old Mitsubishi L300 with FB body (meaning UV, like “Frigidaire” is to “refrigerator”) that replaced the Cimarron, as well as with the newer Kia 2500 Karga and Hyundai H-100 Shuttle utility vans.
Now, among its Mitsubishi, Kia and Hyundai rivals, the Traviz with its newer truck engineering is the only one that can take on the heavy burden of a UV rear body and still retain a useful payload of over 1 ton (with a 450kg UV rear body, I estimate the Traviz L’s net payload to hover at around 1,200kg).
Back to basics
On the global stage, the 3 ton Isuzu Traviz gives the top truckmaker a firm foothold in the lightweight truck segment. An excellent move by all accounts since it opens up a whole new segment that’s been untapped here and just perfunctorily served in other markets with a re-badged Mitsubishi mainstay. But here where our jeepney-influenced and AUV-educated sensibilities make us expect all lightweight and light-duty truck platforms to have UV rear body configurations, the Traviz also represents an industry giant’s next pitch at an old segment.
Its first generation launched as the HiLander in 1991 before being renamed for its second generation iteration in 2000, Isuzu’s wildly successful Crosswind is actually a latecomer to this market’s trademark AUV segment. They missed by several decades the 1970’s first wave of simple-stamped jeepney-type truck AUVs. Now, with the Traviz, Isuzu gets a chance to turn back the clock.
Speculation on whether they’ll bring back the Crosswind with the Traviz’s updated Euro IV compliant 4JA1-L diesel engine can stay just that … speculation. The 3 ton Traviz with UV rear body is already aimed straight at the basic, more pragmatic first-wave AUV segment where entrepreneurial customers use their utes for small and medium scale businesses as well as for big family transport. Coming from the Crosswind sporty status symbol ute, Isuzu and their customers are now challenged by the Traviz to consider a tough big-boned breadwinner AUV instead.
Editor’s note: stay tuned for a second feature that answers how a de-tuned Euro IV diesel from the 2.2 ton Crosswind succeeds at putting precise power to the 3.0 ton Traviz saddled with a 0.4 ton UV body.



























That’s an average of 11.25km/l and a cost of around P2.50 per kilometer. Not bad for all the use we got out of her.



Strong/stable front: Steering is light and predictable even when going downhill, braking and then turning. The Super Carry’s signature tension rods shape the wheel mounts into strong tripods, preventing the front wheels from being pushed back in those turns, protecting the intended caster and camber, and stabilizing her on tight curves as well as on fast straightaways.
Adaptive rear: With load compensating suspension and brakes in the rear (features typical on larger truck segments), the Super Carry does a decent job of keeping all four wheels planted under hard braking and vigorous turning. About 75% of leaf spring tension is online, all the time, with the other 25% implemented with a partial/floating bottom leaf that comes into play only when the mini-truck takes on a heavy load, or when doing some G-pulling turns. Braking is intuitive and predictable with the ventilated discs up front complemented by standard drums in the rear featuring Load Sensing Proportioning Valves (LSPVs)–LSPV maintains braking traction on the rear tires even when there’s little or no cargo to tamp down the back.


They seemed to ask, “what if we make her boxy in back with a fourth pair of pillars?” Adding the Ertiga’s D pillars to the Swift’s A, B, and C pairs creates generous vertical cargo space in back.
The Ertiga’s third seating row, what defines it as an MPV, splits 50/50 with either or both sides folding down flush into a flat deck. With that third row fully stowed, the Ertiga is configured as a tall station-wagon with generous leg-room in the second row.
Heavier, longer and taller than the Swift hatchback, the Ertiga MPV compensates with its larger wheelbase geometry—longer by 31cm, as mentioned, and wider by 0.5cm on its front and rear treads. And, going under that increased weight on the coil-sprung strut-suspension is ground clearance they’ve thoughtfully upped by 1.5cm.
On the top-spec Ertiga with its 4-speed automatic transmission there seems to be moderate slippage in the torque converter, this to multiply torque when you need it. Rolling out with 2000rpm and then accelerating with higher revs at around 2500rpm triggers upshifts conventionally at 20km/h increments—going through 20, 40 and then 60km/h to finally reach an overdrive fourth gear. The lock-up clutch kicks in after another 20km/h increment at 80. After accelerating up to cruise, throttling it down to 2000rpm will keep you moving at 80km/h while a higher 2500rpm will put you at the 100km/h legal limit.
All-in-all, the Ertiga with her K14B engine and 4-speed automatic gearbox handled and performed similarly to the
In fact, the air-conditioning is so strong that you’ll appreciate their keeping the heater feature meant for wintered markets. Even in the summer heat, the air-con makes the interior so cold that condensation can build up and leave moisture deposits in the vents—causing mildew build-up after a while. To flush out the unpleasant smell, switch off the AC, flip her into heater mode and run the blowers full blast for a few minutes. End of the exercise, the interior will smell bone-dry clean again.


Not for nothing but the top-spec SsangYong Rodius, the full size MPV with a premium saloon’s rear-wheel-drive handling, an early boost turbodiesel mated to a fast-twitch Mercedes-Benz 5G-tronic automatic gearbox, a cavernous cabin fitted with three sitting rows instead of the four it can accommodate, and a driveline designed from the start to have on-demand four-wheel-drive, yup, that one … we’d nickname her the “Diplomat.”


