Category: Isuzu

Isuzu La Union, soon to open

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Isuzu Philippines is set to open Isuzu La Union, their 45th dealership nationwide, 5th in Northern Luzon. Isuzu La Union will be between Isuzu Iguig and Isuzu Isabela to the Northeast and Isuzu Pangasinan and Isuzu Dagupan to the South.

Press Statement by Isuzu Philippines Corporation (IPC), “Isuzu Philippines Corporation soon to open doors in La Union,” 2020:

Exactly a year after the two parties formally held the groundbreaking ceremonies on December 3, 2019, Isuzu Philippines Corporation (IPC) and One Maharlika Motor Sales and Services Corporation signed the contract launching the newly built Isuzu La Union dealership.

The formal contract signing was held this December 3, 2020 at the IPC’s main office in Biñan, Laguna province.

IPC executives and officers, led by its President Hajime Koso and Executive Vice President Mr. Shojiro Sakoda, as well as representatives of One Maharlika Motor Sales and Services Corporation led by its Chairman and President Benigno Garcia and Vice President Dra. Susana Garcia-Ong attended the occasion.

The expansive 7,300-sqm Isuzu La Union dealership, located along the national highway in Barrio Paringao in Bauang, La Union province, features the new Isuzu Outlet Standard (IOS) for Isuzu dealerships, which has a cleaner and more streamlined interior and facade. Its 3,000-sqm showroom and service area can accommodate multiple vehicles for display and service.

Apart from showcasing the modernized design and upgraded facilities of Isuzu’s IOS dealership, Isuzu La Union is expected to offer the full roster of brand-new Isuzu LCVs and CVs, such as the mu-X SUV, the D-MAX pickup, the Traviz light weight truck, as well as the N-Series, F-Series, and C&E-Series trucks.

The Isuzu La Union dealership places Isuzu Philippines at the heart of a rapidly progressing agritourism industry in northeastern Luzon, making the world-class Isuzu brand of diesel-powered LCVs and CVs and its comprehensive parts and aftersales services easily accessible to the region’s hardworking families and entrepreneurs who need that Responsible Partner for their motoring and transport needs and lifestyles.

With the formal contract signing, Isuzu La Union becomes Isuzu Philippines’ 45th dealership, a significant step closer to the “Road to 50 Dealerships” campaign of the country’s leading manufacturer and distributor of brand-new trucks.

To know more about Isuzu’s full roster of LCVs and CVs, log on to www.isuzuphil.com or visit the nearest Isuzu dealer near you today.

Isuzu Philippines reaches 300,000-unit sales milestone, ready for next 100,000 with new Traviz LCV

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Isuzu Philippines Corporation (IPC), the country’s leading truckmaker, reached their 300,000th sold unit milestone last August with the sale of a D-Max RZ4E pickup by Isuzu Leyte. In their press statement on this subject, IPC reported that since they started operations in 1997 and by the end of last August, they had sold a total 300,133 units categorized into the following:

Vehicle Category Volume Share
Asian utility vehicles (the discontinued Crosswind and the Highlander that preceded it) 113,475 38%
Pickup trucks (the current D-Max and the Fuego before that) 64,245 21%
Sport utility vehicles (the current Mu-X and the Alterra and Trooper models before it) 63,669 21%
Trucks (N-series light-duty, F-series medium, and C- and E-series heavy-duty trucks) 58,744 20%
Totals: 300,133 100%
IPC stockyard (file photo, 2017)

The event was marked with an on-line press conference on October 5 where IPC president Hajime Koso recollected their first ever sale: “During that time, we only had a total of 12 dealers nationwide. It was Isuzu Davao who first sold the Isuzu NKR85 at P475,000.”

Isuzu D-Max pickup, Mu-X SUV and Crosswind AUV at the IPC stockyard (file photo, 2017)

Also during the press conference, IPC marketing head Joseph Bautista pointed out that their 300,000th milestone comes in the face of the dramatic market downturn being experienced with the CoViD-19 global public health crisis. Bautista said that Philippine automakers have reduced total year’s forecast sales volumes from 480,000 down to 240,000 units and that Isuzu Philippines has itself downgraded their 2020 projection to 11,000 vehicles.

No Crosswind comeback, but a new LCV

The bleak forecasts underscore how more than a third of Isuzu’s 300,000-unit sales is for their trademark though discontinued Asian utility vehicles (AUV) lineup. So, inevitably, there were questions about how these future and past numbers might prompt the return of the Isuzu Crosswind. But IPC’s Bautista confirms that no, they are not bringing back their classic, Euro II compliant AUV.

Isuzu Crosswind XUV variant (file photo, 2018)

Started with the Highlander, the very first model they rolled off the factory floor in 1997, and then later smoothed out and epitomized by the long-running Crosswind that was discontinued in 2018, IPC’s AUV line was the bestseller when they were racking up more than 20,000 units in annual sales. Five years ago in 2015, IPC sold their 100,000th Crosswind on their way to selling 22,581 vehicles that year.

Isuzu D-MAX LS (file photo / 2017)

Now, instead of the bestselling Crosswind that they discontinued two years ago, IPC  is to weather the stormy market with the new Traviz 2.95 ton cab-over truck platform that they introduced last year.  And, appropriately, the Traviz fits a slot in their lineup that, offhand, makes it almost as distinctive as the classic Crosswind.

Isuzu Mu-X LS (file photo, 2017)

The Traviz is IPC’s first model in the light commercial vehicle (LCV) category where they’ve had only their pickup trucks, AUVs and SUVs in the past. Its 2950kg gross vehicle weight and compact 2,250 to 2,400mm wheelbase make the Traviz more versatile than the Flexitrucks that Isuzu has been building with their 4,000kg N-series light duty trucks–the lightest among their bigger commercial vehicle category.

Vintage AUV

Ironically, the Traviz retains enough AUV DNA that it might end up as a Crosswind replacement after all. The truck’s engine is the same reliable Isuzu 2.5 liter 4JA1 low-boost turbodiesel that has powered the Crosswind for decades, but with a new high-pressure common-rail direct injection (CRDi) system that affords it enough feed control to attain Euro IV compliance.

Traviz “FB” passenger van (photo by IPC)

When paired with the customary side-seating rear passenger box, the Traviz “FB” van matches the AUV pattern that preceded its incarnation in stamped uni-body wagons such as the Isuzu Highlander predecessor of the Crosswind as well as the equally classic Toyota Revo.  Before these wagons, it was the cab, chassis and passenger body combos of older Ford Fieras, Toyota Tamaraws and the like that got labeled as AUVs.

Isuzu Crosswind on the IPC assembly line (file photo, 2017)

Also, with current public health restrictions requiring generous spacing between passengers, that otherwise 16- or 18-seat Traviz “FB” passenger van might be the only way to retain the capacity that Isuzu owners have come to expect from the 10-seat Crosswind wagon, and this while having a Crosswind’s reliable diesel.

Giving back

During the press conference, from IPC president Hajime Koso: “Allow me to express my sincere appreciation to our shareholders, dealers, suppliers, bodybuilders, media friends, and most especially to our loyal Filipino customers who have untiringly supported Isuzu throughout the years.”

300.000th unit sold: a D-Max RZ4E with “FB” rear body turned over to Marthy Medrano by Isuzu Leyte (photo by IPC)

In gratitude for reaching their 300,000th unit milestone, IPC will be implementing the following promotions from October  to December this year:

  • 300K thank you big discount promo – from October 1 to December 31, 2020, IPC will give P30,000 additional discount for the D-Max RZ4E and Traviz S (short wheelbase) models, yielding increased discounts of PhP180,000 and PhP130,000, respectively.
  • Shell GO+ welcome kit –  from October 1 to December 31, 2020, all Isuzu buyes will receive free GO+ welcome kits with fuel cards from Isuzu partner Pilipinas Shell.
  • Drive the 300k promo – until October 31, Isuzu vehicles with odometer readings between 300,000 and 310,000 kms will enjoy a 30 percent discount on servicing fees for parts and labor.
  • Arigato frontliners program – from October 1 to December 31, 2020, all beyond-warranty Isuzu vehicles owned by frontliners can have quick, oil-change services at any Isuzu dealership for as low as PhP1,700.
  • Online Tambayan – on three Saturdays this month, Isuzu will hold online meets with their three biggest and most active owners’ clubs–with Mu-X Owners Philippines on October 10, with Team ICE (Isuzu Car Enthusiast) on October 17, and with Team Isuzu Pilipinas on October 24.

IPC has also stepped up their corporate social responsibility efforts in response to the public health crisis.

Since the quarantines started in March, they have been lending vehicles to transport frontliners for various hospitals as part of their “Isuzu Kasamo Mo” campaign, and they’ve been holding drives to donate protective and medical supplies to charitable institutions such as the Philippine Red Cross and Caritas Manila.

Isuzu D-Max pickups and N-series truck chassis at IPC stockyard (file photo, 2017)

Now, IPC is to donate medical-grade personal protective equipment (PPE), including surgical facemasks and gloves, to three hospitals–one each in Luzon, Visayas and Mindanao. Beneficiaries will be the National Kidney and Transplant Institute in Quezon City, the Vicente Sotto Memorial Medical Center in Cebu City, and the Northern Mindanao Medical Center in Cagayan de Oro.

Isuzu opens 43rd Philippine dealership in Pagadian City, gateway to Zamboanga Peninsula

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Isuzu Philippines opened its Pagadian dealership last Friday, their 43rd storefront in the country and the 3rd to come online among the 11 locations that have already committed to the fresh Isuzu Outlet Standardization (IOS) design initiative. Isuzu Pagadian is operated by North Mindanao Automotive Dealership, Inc. (NMADI), veteran operator of three other dealerships for the brand–Isuzu Butuan, Isuzu Cagayan de Oro and Isuzu Dipolog. The leading truck brand’s new IOS look is meant to emphasize a tough, industrial aesthetic that matches Isuzu’s rugged image while providing roomy and more rational spaces for customers as well as for dealership operations.

NMADI general manager George Ongchua said that their new dealership will also serve the Ozamiz City market which is between Pagadian (near the isthmus bridging the Zamboanga Peninsula with the Northern Mindanao region) and their Isuzu Cagayan de Oro operation to the east. Isuzu Pagadian’s 3,871sqm of floor space features a four-vehicle display showroom, service bays for five light and two full-sized commercial vehicles, a wash bay and wheel alignment facility, and five slots for body repair and painting.

During the official opening event that was broadcast online in a video-conference with motoring media last August 7, Isuzu Philippines Corporation (IPC) president Hajime Koso said: “The addition of a new Isuzu dealership in our rapidly expanding network is a strong testament to the growing preference for the Isuzu brand as we continue to widen our reach to our customers in Region 9. This is another major milestone that we share with our new dealer partner North-Min Automotive Dealership Inc, and we look forward to serving our customers in this area with the Isuzu Pagadian.”

Located in Barangay Tiguma in Pagadian City, the new dealership is near the AH26 Pan-Philippine Highway that runs the length of the Mindanao mainland from the northeast, down south and running southwest to the tip of the Zamboanga Peninsula. It’s Wikipedia entry describes Pagadian as the traditional stopover for overland journeys between the old Spanish fort city of Zamboanga and settlements in the north of the peninsula–a topology that’s portrayed anew by how Isuzu Pagadian now compliments Isuzu Zamboanga to the southwest and Isuzu Dipolog to the north.

At the opening event, having described Isuzu as a renowned brand in Mindanao, NMADI’s George Ongchua, further stated that: “Isuzu trucks and light commercial vehicles have proven time and again that they are perfectly suited to the varying and challenging terrains and road conditions of Mindanao. With the establishment of Isuzu Pagadian that is of world-class standards, we are very confident that the good reputation of the Isuzu brand in the region will be extended to its dealership services. Pagadian is one of the most industrialized and business-savvy cities in Mindanao, and we’re very optimistic that people and businesses in this side of the Zamboanga Peninsula will come to us to provide them with Isuzu products and services.”

New IOS showroom design adopted by veteran Isuzu dealership

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Last week, with portions of the country still under varied modes of quarantine that had started almost four months ago in March, one of Isuzu’s oldest dealerships became the 11th organization in the country to rebuild their storefront under the leading truckmaker’s new Isuzu Outlet Standardization (IOS) global program.

SMDI president Jockson Liu officiates July 8 groundbreaking (image from IPC)

On July 8, having first taken steps to ensure uninterrupted dealer operations, the Isuzu Davao dealership operated by Southern Motors of Davao, Inc. (SMDI) broke ground on the construction of a new IOS-based showroom building atop the foundations of their decades-old structure at Matina, Davao City. The SMDI organization has roots going back seven decades, pre-dating even the entry of Isuzu into the country initially in the 1970s as partner to General Motors and then subsequently in the 1980s as the separate and distinct Japanese brand that would eventually dominate the market.

The new Isuzu Outlet Standard

Isuzu’s press statement describes the IOS concept as being meant to create settings conducive to customer convenience as well as to smooth business operations, and to reinforce Isuzu’s reputation for rugged, reliable and utilitarian vehicles. In particular, Isuzu Davao’s new showroom building will feature heavy-industry touches that underscore the brand’s success with its truck and stylish utility vehicle product lines.

Isuzu Davao’s new frontage will have expanded metal mesh panels fitted between long girder-like spans painted red–industrial touches familiar to Isuzu’s intended demographic. The interior will be minimalist, with emphasis on customer perspectives as well as on worlkflows to serve these customers. In light of current pandemic conditions, Isuzu Davao’s SMDI president Jockson Liu confirmed that the showroom building will have public health provisions such as multiple personal washing stations and a reception area large enough to be fitted out for ample social distancing.

Construction alongside uninterrupted operations

Scheduled for completion by March 2021, the new showroom’s construction is the latest stage in a rebuilding program that has already gone on for months. Before last week’s groundbreaking they first had to extend a hangar-like roof over the entire expanse of their 10,000sqm lot area that’s about twice as much deep as it is wide. Under this roofed area, they constructed a cafeteria on stilts atop a paint and body repair area at the rearmost portion of the lot, and then temporary sales, admin and services offices adjacent to these.

Construction of temporary offices before and in front of cafeteria loft and paint and body repair section (image from SMDI)

With these moves that leave the all-important vehicle service bays untouched in front of the temporarily constructed offices, Isuzu Davao ensures uninterrupted sales and servicing operations while their old roadside showroom is demolished and completely rebuilt into a modern IOS structure–all these at their current long-held location in Matina at the center of Davao City.

Vehicle service bay area in front of and before temporary offices area and cafeteria loft (image from SMDI)

Mr. Liu says: “We at Isuzu Davao are firm and resolute in our decision to carry out the mission of demolishing the old building and constructing a new and modern showroom. We have reached this final phase of construction which I consider like no other. I say this because we will be demolishing and building all in the same location. As we break this ground today, we will lay a stronger foundation that could last another 70 years.”

Decades of Southern Motors and Isuzu Philippines

SMDI president Liu describes the company as having been in operation for seven decades, and having been part of three generations of Filipino families and businesses. Isuzu Davao’s operator traces its history back to the Yutivo group’s Southern Motors, Inc. (SMI) dealership network that was established 71 years ago in 1949. A seller of General Motors (GM) vehicles back then, SMI was later caused by GM to reorganize into three independent companies serving separate and distinct areas of the country: Northern Motors, Inc. for Luzon, Cebu Southern Motors, Inc. for the Visayas, and Southern Motors of Davao, Inc. for Mindanao.

In 1973, the three independent companies became exclusive franchised dealers of newly incorporated General Motors Pilipinas which was GM’s joint venture with Isuzu Motors Ltd. and the Japanese brand’s initial entry into the country. That year, Southern Motors of Davao, Inc., operator of present-day Isuzu Davao and off-shoot of Yutivo group’s circa 1949 Southern Motors, became the exclusive franchised dealer for Southeastern Mindanao of General Motors Pilipinas and a seller of both GM and Isuzu vehicles.

Subsequently, with the Isuzu-GM industrial partnership still active globally, the two brands were separated locally with the establishment in 1989 of Isuzu Motors Pilipinas, a direct subsidiary of Isuzu Motors Ltd. in Japan and an interim step to a full-on manufacturing operation for the country. SMDI became exclusive franchised dealer for Southeastern Mindanao for Isuzu Motors Pilipinas two years later in 1991, and then for present-day Isuzu Philippines Corp. (IPC) in 1996 immediately after IPC’s anticipated establishment and takeover of Isuzu interests here 25 year ago in 1995.

Veteran proponent of new Isuzu initiative

IPC president Hajime Koso recognized Isuzu Davao’s significance and continuing role in bolstering the Isuzu brand, particularly with the new IOS initiative, saying:

“For more than 70 years, Isuzu Davao-SMDI has been in operations catering to clients in Davao City, providing outstanding sales experience and excellent aftersales service. Isuzu Davao has been a leader amongst the network and was even awarded the 2011 Isuzu Dealer of the Year. We in IPC are very proud that Isuzu Davao and its customers will be one of the first to experience the new and improved IOS.”

Isuzu launches Boondock 4×4, tips D-Max lineup towards all-terrain variants

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In what is their first-ever online-only launch, an event made virtual by current pandemic conditions, Isuzu Philippines introduces the new D-Max special edition Boondock 4×4 variants via a Facebook premiere today at 5PM.

Market response to the D-Max Boondock 4×2 that they launched in May 2019 was apparently strong enough to compel Isuzu to follow on with an all-terrain version of this limited edition build on the top-spec LS-A variant of their popular D-Max pickup.

Priced at P1.795M for the AT variant and at P1.725M for the MT, the new Boondock 4×4 appears to replace the Boondock 4×2 in Isuzu Philippines’ D-Max lineup, with their official pricelist now showing only the all-terrain variants of this special edition. Those SRPs are before a P95k discount that Isuzu is offering under their “Monsoon Promo” until the end of June 2020.

The Boondock 4×4 also re-balances the D-Max line-up. Of the 10 double-cab D-Max variants (distinct from the sole single cab bare chassis utilitarian variant), 5 now have 4×4 drivetrains … putting muscle behind their campaign and off-roader challenge to “Live Life Differently.”

Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu PH’s 2020 D-MAX Boondock 4×4 online launch dares off-roaders to go beyond normal,” 2020:

At exactly 5 p.m. on June 17, Isuzu Philippines Corporation (IPC) digitally launches via Facebook Live the 2020 D-MAX Boondock 4×4, Isuzu’s ultimate off-roader and the perfect vehicle to herald IPC’s motoring lifestyle campaign—“Live Life Differently”—that boldly responds to the challenges of the new normal.

This would be IPC’s first-ever digital launch, marking the world-renowned truckmaker’s innovative response in the “new normal”.

Within the “Live Life Differently” mantra, IPC encourages its clients and would-be customers to discover the endless possibilities of driving an Isuzu vehicle. To “Live Life Differently” would mean to simply go beyond the comfort of our homes, to explore the outdoors, and open ourselves up to more adventures, all the while driving an Isuzu vehicle.

With the 2020 D-MAX Boondock 4×4, to “Live Life Differently” now gives the off-roader the added confidence to take his or her adventures a notch tougher, higher, and farther.

IPC President Hajime Koso proudly introduced the 2020 D-MAX Boondock 4×4 as “purposely named after the mountains. The Boondock boasts rough and rugged styling, coupled with the exceptional engine performance of Isuzu – perfect for off-road driving.”

No other pickup can symbolize the Filipino off-roader’s re-emergence from months of home confinement than the 2020 D-MAX Boondock 4×4, which has been designed to handle practically all types of terrain: sand, gravel, riverbed, mud, and rocks.

Built upon the popular 3.0L D-MAX 4×4 LS-A model, the Boondock trademark adds an even tougher, more rugged image with the tried-and-tested performance to back it up, making it the ideal pickup for the Filipino motorist looking for that one vehicle to embody the “can-do” attitude of a true off-roader.

The 2020 D-MAX Boondock 4×4 is powered by the Euro-4 compliant 4JJ1-TCX 4-Cylinder in-line Blue Power 3.0-liter diesel engine with VGS turbo charger and intercooler mated to a 6-speed manual transmission with gearshift indicator or a 6-speed automatic transmission with sequential shift, able to generate maximum power outputs of 177 PS at 3,600 RPM and 380 N-m of torque at 1,800 to 2,800 RPM.

This level of power and efficiency is also expressed in the D-MAX Boondock’s design and accessories. The monotube nitrogen-charged front and rear shock absorber ensures instantaneous response to changing road conditions, offering faster damping reaction. The result is an improved steering control in whatever terrain and driving condition.

Steel side steps not only offer easy access but valuable protection to the pickup body. Its honeycomb design with the “Boondock” logo is also easy to clean and provides better traction during ingress and egress.

The 2020 D-MAX Boondock 4×4 is fitted with 265/70 R17 all-terrain tires wrapped around matte black off-road rally type design R17 rims. The Boondock decal on the tailgate is now paired with a new hood and body customized graphics that pays tribute to the country’s highest “boondock”, Mt. Apo.

The 2020 D-MAX Boondock 4×4 comes in the following colors: Red Spinel, Cosmic Black, Titanium Silver, and Silky Pearl White.

The 2020 D-MAX Boondock 4×4 is now available in AT and MT variants, with introductory prices of P1.725 million (MT) and P1.795 million (AT). As a part of Isuzu’s Monsoon Promo, a P95,000 discount is available until the end of June.

For more details, log on to www.isuzuphil.com. To book an appointment, check out Isuzu’s new Digital Dealer page on their website and talk to a Sales Representative online via video call. You may also visit any of the authorized Isuzu dealerships nationwide.

Isuzu punches up ‘Live Life Differently’ campaign with upcoming Facebook launch of new D-Max Boondock 4×4

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A week from this Wednesday, on the 17th of June, Isuzu Philippines will launch the new all-terrain variant of the special Boondock edition of their popular D-Max pickup. To be done on Facebook, social media that’s been massively mainstreamed in the face of the global pandemic, the “Live Life Differently” launch is as much an introduction of the latest rendering of their top-spec pickup as it is a reminder of the resilience of Isuzu Philippines and their famously rugged utility vehicles.

Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu PH rallies motorists to ‘Live Life Differently’ with its new D-MAX Boondock 4×4, digital launch scheduled June 17 via Facebook,” 2020:

For Isuzu Philippines Corporation (IPC), the nearly three months that Filipino motorists and families spent with each other in the relative safety of their homes during the various stages of the community quarantines have imparted valuable life lessons and inspiration to live a life unlike they had before.

IPC President Hajime Koso conveys a message of hope for the Filipino people, IPC employees, and Isuzu customers: “We will emerge even stronger from every challenge. You can count on IPC to support you in your efforts to rebuild and recover. We support the Filipino people and its leaders as we get back on track to global greatness.”

In this light, IPC’s new campaign “Live Life Differently”, conceptualized just before this public health crisis began, now takes on a more meaningful light.

The “Live Life Differently” campaign encourages IPC’s clients and would-be customers to discover the endless possibilities of driving an Isuzu vehicle. To “Live Life Differently” would mean to simply go beyond the comfort of our homes, to explore the outdoors, and open ourselves up to more adventures, all the while driving an Isuzu vehicle.

The campaign is now the rallying cry for the new Isuzu D-MAX Boondock 4×4, which will be digitally launched via Facebook at 5 p.m. on June 17, 2020. This will be IPC’s first online vehicle launch, and it is but fitting that the campaign will be carried by Isuzu’s ultimate off-roader, that is now made available in 4×4 variant both for manual and automatic transmissions.

Mr. Koso stresses, “We move on from every challenge, and with every obstacle we hurdle, we must live life differently to be able to be tougher, more resilient, more enduring, and more dependable. The new D-MAX Boondock 4×4 is our response to the toughest challenge we have faced yet.”

Now, as the nation gradually reopens its economy and finds new opportunities, Isuzu and its “Live Life Differently” campaign can help the country build a roadmap to an even more robust transport economy and be the Filipino motorists’ vehicle to renew and strengthen bonds with one another.

Isuzu remains top brand in BFP fleet service, adds initial delivery of 74 fire trucks under national firefighting modernization program

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With an initial delivery of 74 new fire trucks last month, Isuzu continues to be a preferred brand for the Bureau of Fire Protection (BFP) as the government now implements its Fire Prevention Modernization Program. Latest data published by the BFP through the Open Data Philippines portal at data.gov.ph show the Isuzu brand on 742 units or one-third (32 percent) of the 2,050 BFP-owned fire trucks that are in service as of 31 June 2017. This makes the premium Japanese brand the BFP fleet’s top maker by a wide margin, followed by China brands Jiangte and Dongfeng in distant second and third place with 241 and 213 units in the BFP fire trucks fleet, respectively.

The 74 new fire trucks (54 new Isuzu FVR34 1,000-gallon capacity pumpers and 20 new Isuzu CYZ52 2,500-gallon tankers) increase by 10 percent the 742 Isuzu trucks (20 ladder, 47 minipumper, 625 pumper and 50 tanker fire-trucks) that are already in BFP service as of June 2017. And with Isuzu trucks averaging 20 years in service, this compared to the 16.5-year average for the BFP’s entire fleet which saw an influx of hundreds of China-brand minipumpers in recent years, this initial batch of 74 new fire trucks, so far, freshens up the fleet to an in-service average of 18 years for Isuzu trucks, 16 years for all brands in general.

Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu PH delivers first batch of fire trucks for BFP modernization program,” 2020:

Isuzu Philippines Corporation (IPC), the country’s leading manufacturer and distributor of brand-new trucks for 20 consecutive years, turned over the initial 74 units of firetrucks to the Bureau of Fire Protection (BFP).

In a formal ceremony held on February 11 at the grounds of Camp Emilio Aguinaldo, BFP Chief Jose Embang Jr. and its officers led the presentation of the brand-new fire trucks to President Rodrigo Roa Duterte, as part of the government’s Fire Prevention Modernization Program.

In his speech, Duterte said, “I hope that with these fire trucks, the BFP will be more capable and effective in ensuring the safety of our community and industry. I am confident that with the BFP’s leadership, we can further boost people’s confidence in their government and create an environment where our people can live and work in peace.”

Present during the event, were IPC’s President Hajime Koso and Isuzu Motors Limited, Japan (IML) General Manager Koichi Ito to personally deliver the units. “IPC, and the Isuzu brand in general, has always been on a mission to contribute to the society by providing the most durable, reliable trucks—may it be for building bridges, airports, and this time in protecting the community against fire. With the recent country situation—the big fire in the metro, ashfall and cleaning operations in CALABARZON and of course the upcoming Fire Prevention Month, we feel that these trucks may be in the right timing, as BFP now more than ever needs to continue to protect and serve the country against fire and other calamities,” Koso said.

Ito, who flew in from Japan to witness the proceedings, remarked, “Isuzu has always been supportive of providing the best vehicles to the society. In Japan in particular, you will see a lot of private and government trucks produced by Isuzu, like these fire trucks and just recently high-performance ambulances for the recent virus prevention, which is why we are very happy that the Philippines is doing the same.”

“It is very humbling that the BFP has put in their confidence in our brand and in return we promise to never let them down. As our client, we will provide to bureau not just quality product but full customer service,” Ito added.

The initial 74 Isuzu fire trucks are part of BFP modernization program procured and to be distributed to different regions nationwide. This program which aims to hire more firefighters, provide intensive trainings, and acquire modern fire truck and equipment to upkeep their operations.

SSUPT Jerry Candido, BFP Director for Logistics, expressed pride in the bureau’s acquisition of brand-new units, “Basically, there are three main components we look for in a fire truck; its platform – engine & chassis, water tank, and fire pump. When we saw that the engine & chassis brand of this truck was Isuzu, our first comment was “Wow, that’s a quality truck!”

The first batch of delivery includes, 54 units of Isuzu FVR34 trucks with body and equipment built by Hanseo, which is a 16-tonne truck that has a capacity to carry 1,000 gallons perfect for medium to heavy operations, powered by the 6HK1TCL engine that can produce up to 240 PS maximum power and 706 N-m maximum torque.

While the remaining 20 units of Isuzu CYZ52 trucks, were installed with body and equipment by Nanomedics, that can carry a total 2,500 gallons, powered by 6WG1TCN direct injection common rail engine that can deliver maximum 420 PS of power, maximum torque of 1,863 N-m, and is EURO V compliant.

As the number 1 truck brand in country, IPC gave assurance that the BFP will have full support wherever the trucks may be deployed in the country. Present in 43 locations nationwide, IPC offers excellent after sales support and guaranteed parts availability.

IPC also extends its service via its “Mobile Medic” which are built on light-duty trucks fully equipped to provide complete service that the company dispatches for PMS, rescue or repowering services specially to far-flung areas.

For more information about Isuzu trucks log on to www.isuzuphil.com.

2019 marks Isuzu’s 20th year of market leadership

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After first gaining top rank in light-duty trucks back in 1999, Isuzu Philippines has retained leadership ever since, adding their dominance in medium-duty trucks in 2001 then in heavy-duty trucks in 2005, and staying on top for 20 straight years up to 2019.

Press Statement by Isuzu Philippines Corp. (IPC), “For 20 straight years, Isuzu Philippines is PH’s number one truck assembler,” 2020:

The 2019 Philippine truck sales results are in! According to the latest figures supplied by the Truck Manufacturers Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), Isuzu Philippines Corporation (IPC), the assembler, importer, and distributor of brand-new Isuzu commercial vehicles (CV) and light commercial vehicles (LCVs) in the country, has emerged as the overall leader anew in the CV (truck) category.

This marks the 20th straight year, that IPC has emerged number one overall in truck sales. From January to December 2019, IPC sold a total of 6,279 Category 3, 4, and 5 trucks, representing a strong 45% market share of the total 14,049 brand new trucks sold during the year, increased by 2 points from the previous year.

IPC dominated the Category 3 (Light duty truck) sales with 4,241 units sold, while also holding number one spot in Category 4 (Medium Duty truck) with 1,566 units sold. In the Category 5 (Heavy-Duty truck), IPC landed a strong 2nd, with 472 units sold.

IPC President Hajime Koso attributed the brand’s continued success to Isuzu’s global reputation as a world’s leading truck maker, the durability and reliability of its trucks, and the full aftersales service of an extensive nationwide dealership network. This comprehensive product lineups and services that embodies IPC’s commitment as a “your responsible partner” to its customers.

Reinforcing IPC’s sales is its Isuzu Advantage– the sum of IPC’s different customer support programs bolstering its world-class trucks. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts 43 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

Mr. Koso said, “By being your responsible partners, IPC does not just supply world-class vehicles, but we also provide solutions to meet their business needs. Their growth is essential to IPC’s growth, the development of the Philippine transport sector and of the economy in general. Hence, we provide total support to our partners’ businesses with great products and aftersales support.”

To know more about Isuzu’s roster of light, medium, and heavy-duty trucks, log on to www.isuzuphil.com.

Isuzu makes 3rd delivery, making Pasang Masda their biggest single customer for modern PUVs

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Isuzu Philippines completed their third delivery of modern public utility vehicles (PUVs) to the Pangkalahatang Sanggunian Manila & Suburbs Drivers Association (Pasang-Masda). They turned over 30 Isuzu QKR77 modern PUVs with Almazora-built bodies, doubling to 60 the total number of units they have delivered to the high-profile transport group.

Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu Philippines turns over 3rd batch of modernized PUVs to Pasang Masda,” 2020:

During the formal ceremony held last January 22, Isuzu Philippines Corporation (IPC) turned over 30 brand new modernized public utility vehicles (PUVs) to the Pangkalahatang Sanggunian Manila & Suburbs Drivers Association (Pasang-Masda), among the country’s biggest transport groups.

The turnover ceremony was held at Meycauayan Common Terminal, Meycauayan, Bulacan; and represents the 3rd batch of modern PUVs Pasang Masda has acquired. The first batch of 15 units were turned over in October 29, 2018, the second batch of 15 units on November 7, 2019.

The event was attended by top executives of IPC, Land Transportation Franchising and Regulatory Board (LTFRB) Chairman Martin Delgra, Meycauayan Mayor Ruth Villarica, Department of Transportation Undersecretary Mark de Leon, representatives of Inteco Quezon Avenue and body build partner Almazora, members of air conditioning supplier Coolaire, and officers of Pasang Masda.

IPC President Mr. Hajime Koso, in his remarks, said, “As the number one local one-stop shop for trucks in the Philippines, Isuzu is proud to offer its end-to-end services from delivering the vehicle units to giving our clients outstanding after-sales services.”

The Isuzu PUVs are not only beneficial to the commuters but also to the drivers and operators as it increases the quality of their livelihood. Isuzu modern PUVs are very versatile, allowing for customization that any PUV operations may require.

The 30 units will ply the busy route between the growing cities of Malolos and Meycauayan in Bulacan Province.

During the turnover ceremony, IPC also exhibited its newest addition to the PUV lineup, the Isuzu TRAVIZ Lightweight truck with Utility Van (Class 1 PUV) which passed PUV modernization requirements of the DOTr Omnibus Franchise Guidelines. The Class 1 Isuzu PUV is suitable for crowded inner-city road and Isuzu Traviz Class 1 PUV is a good alternative to have a modernized jeepney for transport cooperatives.

The modernized PUVs, assembled using the Isuzu QKR77 platform and the rear body designed and manufactured by Almazora Motors Corporation, are air-conditioned Class 2 PUVs assembled in the Philippines and is equipped with Euro IV-compliant 4JH1-TC diesel engine that delivers excellent fuel economy. The air conditioning system developed and provided by Coolaire Consolidated Inc boasts ducted airflow and a high-cooling capacity to keep commuters comfortable regardless of outdoor temperature.

The PUV body is compliant with Philippine National Standards (PNS 2126:2017), with the passenger cabin providing more space for passengers to move easily inside. The passenger door is safely situated on the right-hand side, facing the sidewalk. Other design features of the body include panoramic windows and windshields, full-body insulation with GeneQ shield, automatic door closer, high-grade air conditioners with equal cooling distribution, and provisions for persons with disabilities.

Completing the modernized look and features of the new PUVs are the LED electronic signages for vehicle route information, fire extinguishers, CCTV, dashcam and back-up cameras, and the automatic fare collection provided by Euodoo Technologies, Inc. These accessories are geared for passengers’ safety, entertainment, added convenience in fare collection and in compliance with LTFRB and DOTr regulations.

For more information, log on to www.isuzuphil.com.

Isuzu donates 4×4 D-MAX to Philippine Red Cross

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Isuzu Philippines, the country’s dominant truck brand for two decades running, has donated a D-MAX 4×4 LS MT to the Laguna Chapter of the Philippine Red Cross (PRC). The unit was turned over to the PRC particularly for the volunteer responder organization’s relief efforts for people endangered and displaced by the Taal Volcano eruption. Isuzu’s popular four-wheel-drive mid-sized pickup joins the PRC’s national fleet of mission-oriented ambulances, fire and rescue trucks, 6×6 off-road trucks, rapid-loading wing van trucks, tanker trucks, amphibians, ambulance motorcycles and all-terrain Humvees.

Press Statement by Isuzu Philippines Corp. (IPC), “Isuzu Philippines to donate vehicle to Philippine Red Cross,” 2020:

On January 21, 2020, Isuzu Philippines Corporation (IPC) donated one unit of Isuzu D-MAX 4×4 LS MT to the Philippine Red Cross (PRC), Laguna Chapter, at the IPC Plant in Biñan Laguna, for the Taal Volcano eruption relief efforts mobilization. Additional supplies were also provided such as bottled water, toiletries, clothes and other essentials to alleviate the condition of evacuees and affected individual.

The donation is earmarked to support Philippine Red Cross’s mission to provide life-saving services that protect the life of Filipinos in vulnerable situations.

IPC is delighted to be able to help bridge volunteers like PRC, and people affected by the Taal Volcano eruption.

During the interview, IPC Executive Vice President Shojiro Sakoda said, “Isuzu D-MAX 4×4, being a utilitarian pick-up, is surely essential in bringing relief goods and aiding victims of Taal Volcano eruption.”

“Isuzu D-MAX is a combination of power and performance and is equipped with Blue Power technology that can withstand any roads, from the toughest terrain to the slickest street all in style and comfort”, he added.

Local residents are encouraged to support humanitarian organizations and to do initiatives in helping the victims of the recent eruption.

For more information on Isuzu’s commitment to improving communities nationwide, visit www.isuzuphil.com.