Announced last month, Tetsuya Fujita’s replacement of Noboru Murakami as Isuzu Philippines president was made official at a turnover ceremony held at the Ilustrado restaurant in historic Intramuros of Manila yesterday.
Having joined Isuzu Philippines last year (replacing long running former president Hajime Koso), Noboru Murakami saw the major truckmaker retain its long-standing market lead with a 48 percent share, the transition of their factory to the use of sustainable energy, and all these while dealing with post-pandemic recovery in 2022. He leaves for his new post as CEO and president of Isuzu North America which serves the region where new president Tetsuya Fujita had once been Isuzu’s corporate planning manager.
Fujita had been corporate planning manager with Isuzu Commercial Truck of America from 2005 to 2010. Afterwards, he was general manager for sales with Isuzu Motors International Operations Thailand (IMIT) until 2017, and then chairman and CEO of Isuzu Motors de Mexico until 2021.
Isuzu’s official statement for the turnover event reports that Fujita would have Isuzu Philippines continue it’s decades-long market leadership by continuing to expand their dealer network and by maintaining strong customer relationships. They further state that Fujita is committed to Isuzu’s “Road to Progress” vision for greener and sustainable operations that his predecessor Noboru Murakami launched last year.
Fujita said, “As the leading truck brand in the industry, we will continue innovating new products that will assist in the progress of the country while displaying more responsibility to the society and the environment through our Road to Progress vision.