Isuzu Philippines Corporation (IPC), the top truck brand’s exclusive assembler, importer and distributor of Isuzu vehicles in the country, donated and turned over D-Max LS A/T pickup truck to the GMA Kapuso Foundation (GMAKF) last April 16. IPC’s donation is intended to support GMAKF’s ongoing “Labanan Natin ang COVID-19” campaign for providing personal protective equipment to public hospital and border frontliners, and groceries packs to indigent quarantined families, nationwide.
Of their donation, IPC president Hajime Koso said: “We are delighted again to extend our support to GMA’s public service endeavors. Their philosophy of ‘Serbisyong Totoo’ closely resonates with our own corporate values and mantra on being ‘Your Responsible Partner’ not just when it comes to being behind the wheel but also in giving back to the community.”
IPC had initially stuck up a partnership with GMAKF back in 2018–several years before the quarantine lockdowns of the COVID-19 crisis–when they committed to providing transport aid to the television network foundation’s civic emergency and relief operations. IPC president Hajime Koso reaffirmed put this commitment in context saying, “we stand by our pledge to help Filipinos in need during these tough times where the country is still combating the pandemic.”
About the vehicle IPC chose to donate to GMAKF, Koso said: “The Isuzu D-MAX is known to be tough inside and out. Known for its off-road capabilities and loading capacity, we hope that our volunteer aids will gain added confidence and be able to move easily and comfortably to reach those who are residing in remote, mountainous areas.”